Field incoming inbound leads from various sources (website inquiries, webinars, trade shows, etc.) and qualify them based on established criteria
Build lists and pursue new business opportunities through targeted outreach, including cold calling, email campaigns, and social media engagement
Initiate conversations with potential customers to understand their needs and pain points, and determine the best solution offering from FARO’s portfolio
Follow up on leads and build relationships with prospects over time, ensuring they are informed about our solutions and guiding them through the early stages of the sales funnel
Work closely with your assigned Account Managers and our web studio Application Specialists to ensure smooth transitions from qualified leads to sales opportunities, and contribute to pipeline growth
Stay up to date with FARO product offerings, features, and value propositions in order to effectively communicate with prospects and provide relevant solutions
Log and track all activities in Salesforce, including lead interactions, follow-ups, and status updates, to maintain an accurate pipeline
Meet or exceed daily, weekly, and monthly goals for lead creation, activities, demos set, opportunity creation and other key performance indicators (KPIs)
Continuously identify and research potential new markets and industries within your assigned territories
Requirements
Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience)
1-2 years of experience in sales development, lead generation, and cold calling
Passion for sales and a hunter mentality
Familiarity with the sales funnel and lead qualification methodologies (e.g., BANT, CHAMP)
Strong interest in technology and an understanding of tech hardware/software products and solutions
Excellent verbal and written communication skills with a natural ability to engage and build rapport with prospects
Self-motivated with a strong desire to meet and exceed goals in a fast-paced environment
Experience with Salesforce CRM, High Velocity Sales for Salesforce (or other cadencing tool), LinkedIn, 6Sense (or equivalent Account Based Marketing Platform)
Gong experience a plus
Strong organizational skills and attention to detail to manage lead pipelines and follow-up actions
Ability to work collaboratively in a team-oriented environment and adapt to changing priorities
A positive, results-driven attitude and a willingness to learn and grow in the sales field
Benefits
A competitive paid time off bank and paid holidays
Medical, dental, life and AD&D insurance plans
Pre-tax flex spending accounts for medical and dependent care
401K with employer match
Tuition reimbursement and training opportunities
Wellness fairs
Frequent lunch and learns to help educate employees about issues affecting their lives
Other employee events
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lead generationcold callingsales funnellead qualificationBANTCHAMPsales developmentpipeline managementKPI tracking
Soft skills
communication skillsrelationship buildingself-motivationorganizational skillsattention to detailteam collaborationadaptabilityresults-driven attitudewillingness to learn
Certifications
Bachelor’s degree in BusinessBachelor’s degree in Marketing
