Farmácia Artesanal

Marketing

• Support communications and trade marketing for the Artesanal, Drogaderma, Healthline, and Attivi brands;
• Plan and execute institutional, promotional, and product launch campaigns;
• Develop internal, external, and point-of-sale (POS) communication materials;
• Implement corporate strategies in partnership with Brand Management, Communications, and Trade;
• Collaborate with Commercial, Franchising, Medical Relations, and agency teams;
• Monitor timelines, KPIs, and results, and ensure execution at points of sale;
• Manage suppliers, agencies, deadlines, and budgets, ensuring alignment of deliverables.

Marketing Analyst

• Plan, execute, and advance content, digital communication, and brand engagement strategies for Grupo Artesanal across digital channels;
• Work within the Digital Marketing Management team, focusing on social media, video production, influencers, and strengthening the brands' digital presence;
• Ensure consistency between content, campaigns, and business objectives, in collaboration with performance, CRM, and e-commerce teams;
• Plan and implement the content strategy for the Artesanal, Drogaderma, Healthline, and Attivi brands, developing editorial themes and content calendars;
• Manage social media channels, monitor reach, engagement, and growth metrics, and propose continuous optimizations;
• Coordinate the production of audiovisual content, supporting scripts, briefs, schedules, approvals, and vendors;
• Plan and execute influencer campaigns and digital partnerships, tracking deliverables and results;
• Work collaboratively with Sales, Franchise, Medical Relations, and agency teams;
• Organize requests, deadlines, deliverables, and vendors, and support consolidation of results and executive presentations.

Customer Success Manager

• Operate, monitor, and optimize Grupo Artesanal's digital activities, including performance campaigns, CRM, e-commerce, content, and analytics;
• Execute digital marketing routines with a focus on precision, discipline, and continuous improvement;
• Run paid media campaigns, monitor performance, make optimizations, and track performance KPIs;
• Develop periodic reports and analyses on traffic, conversion, and engagement;
• Monitor the performance of the group's e-commerce sites, supporting content updates, campaigns, A/B tests, and improvements to UX and the conversion funnel;
• Analyze indicators such as conversion rate, average order value, best-selling products, and cart abandonment;
• Manage CRM flows and campaigns on the Dito and HubSpot platforms, performing segmentation, automations, and results tracking;
• Produce data analyses, prepare management reports, and propose adjustments based on KPIs;
• Work collaboratively with the Commercial, Franchises, Medical Relations teams, and external agencies.

Marketing Analyst

Marketing Analyst

Marketing Analyst – CRM and Performance