Farmácia Artesanal

Marketing Analyst – CRM and Performance

Farmácia Artesanal

full-time

Posted on:

Location Type: Hybrid

Location: Goiânia • Brasil

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Operate, monitor, and optimize Grupo Artesanal's digital activities, including performance campaigns, CRM, e-commerce, content, and analytics;
  • Execute digital marketing routines with a focus on precision, discipline, and continuous improvement;
  • Run paid media campaigns, monitor performance, make optimizations, and track performance KPIs;
  • Develop periodic reports and analyses on traffic, conversion, and engagement;
  • Monitor the performance of the group's e-commerce sites, supporting content updates, campaigns, A/B tests, and improvements to UX and the conversion funnel;
  • Analyze indicators such as conversion rate, average order value, best-selling products, and cart abandonment;
  • Manage CRM flows and campaigns on the Dito and HubSpot platforms, performing segmentation, automations, and results tracking;
  • Produce data analyses, prepare management reports, and propose adjustments based on KPIs;
  • Work collaboratively with the Commercial, Franchises, Medical Relations teams, and external agencies.

Requirements

  • Bachelor's degree in Marketing, Business Administration, Advertising, or related fields.
  • Prior experience in digital marketing, performance, CRM, or e-commerce.
  • Knowledge of Google Analytics, media platforms, and marketing automation tools.
  • Advantage: experience with HubSpot, Dito, or similar platforms, and hands-on e-commerce experience.
Benefits
  • Employee discount on Artesanal products
  • Medical insurance
  • Dental insurance
  • Meal allowance
  • Psychological support
  • Legal assistance
  • Financial counseling
  • Social support
  • Gympass
  • Transportation voucher
  • Newborn kit
  • Partnership with SESC
  • Extended paternity leave
  • PPR (profit-sharing bonus)
  • Wedding assistance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingperformance marketingCRMe-commercedata analysisA/B testingconversion rate optimizationKPI trackingmarketing automationUX improvement
Soft Skills
collaborationdisciplineprecisioncontinuous improvement
Certifications
Bachelor's degree in MarketingBachelor's degree in Business AdministrationBachelor's degree in Advertising