Farmácia Artesanal

Marketing Analyst

Farmácia Artesanal

full-time

Posted on:

Location Type: Hybrid

Location: Goiânia • Brazil

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About the role

  • Plan, execute, and advance content, digital communication, and brand engagement strategies for Grupo Artesanal across digital channels;
  • Work within the Digital Marketing Management team, focusing on social media, video production, influencers, and strengthening the brands' digital presence;
  • Ensure consistency between content, campaigns, and business objectives, in collaboration with performance, CRM, and e-commerce teams;
  • Plan and implement the content strategy for the Artesanal, Drogaderma, Healthline, and Attivi brands, developing editorial themes and content calendars;
  • Manage social media channels, monitor reach, engagement, and growth metrics, and propose continuous optimizations;
  • Coordinate the production of audiovisual content, supporting scripts, briefs, schedules, approvals, and vendors;
  • Plan and execute influencer campaigns and digital partnerships, tracking deliverables and results;
  • Work collaboratively with Sales, Franchise, Medical Relations, and agency teams;
  • Organize requests, deadlines, deliverables, and vendors, and support consolidation of results and executive presentations.

Requirements

  • Degree in Marketing, Communications, or related fields.
  • Previous experience in digital marketing, with a focus on content and social media.
  • Experience in editorial planning, content production, and influencer management.
  • Preferred: experience with health, beauty, or retail brands, as well as experience with video production or social media analytics.
Benefits
  • Discount on Artesanal products
  • Health insurance
  • Dental insurance
  • Transportation voucher
  • Psychological support
  • Legal assistance
  • Financial guidance
  • Social support
  • Meal voucher
  • Marriage assistance
  • Newborn kit
  • Partnership with SESC
  • Extended paternity leave
  • Profit-sharing (PPR)
  • Gympass
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingcontent strategysocial media managementeditorial planningcontent productioninfluencer managementvideo productionsocial media analytics
Soft Skills
collaborationorganizationcommunication
Certifications
degree in Marketingdegree in Communications