Farlinium

Growth Marketing

• Execute and optimize B2B marketing programs that directly contribute to pipeline generation and progression
• Build, manage, and continuously improve HubSpot workflows, campaigns, lists, and reporting dashboards
• Support lead lifecycle management, including lead capture, scoring, routing, and nurturing
• Partner with sales to align marketing efforts to pipeline goals, account priorities, and follow-up processes
• Plan and support field marketing initiatives (events, partner activations), including pre-, during-, and post-event campaign execution
• Develop and maintain scalable marketing assets (thought leadership, landing pages, campaign frameworks, reporting structures)
• Track, analyze, and report on campaign performance, conversion rates, and pipeline contribution; recommend improvements based on data-driven insights
• Maintain CRM data integrity and marketing operations hygiene to enable accurate reporting and forecasting
• Collaborate with internal stakeholders and external partners to execute campaigns efficiently and consistently.

Manager – B2B Growth Marketing

Consultant

• Manage client communications, ensuring clarity, professionalism, and efficiency
• Communicate complex concepts in a clear and engaging manner to stakeholders at various levels
• Lead meetings by identifying client challenges, proposing solutions, and outlining actionable next steps
• Produce high-quality insights, processes, and configurations that align with business goals
• Conduct industry and client research to enhance recommendations and project outcomes
• Assess client needs and provide well-informed recommendations
• Balance multiple priorities while maintaining organization and focus
• Act as a trusted advisor by demonstrating industry expertise and a commitment to continuous learning

Business Consultant – Qualtrics Practice

Analyst

• Assist senior consultants in executing client projects by performing foundational tasks.
• Produce detailed, accurate, and professional project deliverables under supervision.
• Support the configuration and insight-gathering components of client programs.
• Present and articulate ideas clearly and concisely in internal discussions.
• Maintain professional standards in written correspondence and documentation.
• Take detailed notes during client meetings and document client needs.
• Work closely with senior team members to align project efforts with client business goals.
• Organize and prioritize tasks to meet deadlines and maintain project schedules.
• Engage in continuous learning through internal resources, self-education tools, and mentorship.
• Develop proficiency in Qualtrics software, applying skills to complete assigned tasks.
• Understand and uphold the company’s vision, values, and ethical practices.

Manager – B2B Growth Marketing

Business Consultant – Qualtrics Practice

Business Consultant, Analyst