Fanatics, Inc.

Manager, Fanatics App GTM

Fanatics, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $115,000 - $130,000 per year

About the role

  • Support development of the annual Fanatics App marketing campaign calendar
  • Support execution of Fanatics App GTM initiatives by coordinating campaign briefs, timelines, and cross-functional alignment across channel teams and OpCos
  • Support development of Fanatics App GTM playbooks
  • Partner with CRM, Product, Analytics, and OpCo teams to deliver integrated campaigns
  • Assist in positioning and messaging for Fanatics App value propositions and product features
  • Track campaign performance and report on key KPIs

Requirements

  • 3–5 years of experience in GTM, integrated marketing
  • Bachelor’s degree in Marketing, Communications, or related field
  • Strong organizational skills with ability to manage multiple projects and deadlines
  • Experience working cross-functionally and building alignment across teams
  • Excellent written and verbal communication skills
  • Comfortable working in a fast-paced, growth-stage environment
  • Passionate about sports, fandom, and creating meaningful customer experiences
  • Willingness to travel for key events and offsites.
Benefits
  • Medical
  • Dental
  • Vision
  • 401K
  • paid time off
  • GymPass
  • Pet Insurance
  • Family Care Benefits
  • Free Shipt deliveries
  • Home office setup allowance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
GTMintegrated marketingcampaign performance trackingKPI reporting
Soft Skills
organizational skillsproject managementcross-functional collaborationwritten communicationverbal communicationability to work in fast-paced environments
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Communications