Fanatics, Inc.

Director of Loyalty and Proposition Strategy – Sportsbook

Fanatics, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $130,000 - $190,000 per year

Job Level

Lead

About the role

  • Own the long-term commercial vision, economics & strategy for FanCash within Sportsbook, positioning it as a differentiated loyalty currency that drives retention, repeat play, and cross-ecosystem engagement.
  • Define compelling earn and burn mechanics across acquisition, engagement, VIP, and lifecycle programs.
  • Integrate FanCash into tentpole sporting moments (Super Bowl, March Madness, World Cup, etc.) to deepen engagement and repeat play.
  • Partner with Product to enhance visibility, UX, merchandising and cross-platform utility.
  • Develop tiered, segmented, and personalized FanCash strategies that reward high-value behaviors.
  • Oversee forecasting and reinvestment efficiency in partnership with Finance. Lead performance measurement across issuance, redemption, retention lift, and incremental LTV.
  • Build and lead a high-performing team with strong operational governance around loyalty planning and execution.

Requirements

  • 7 plus years leading loyalty, rewards, or value proposition strategy within Sports Betting, iGaming, or a scaled digital ecosystem; demonstrated ownership of programs with meaningful P&L impact.
  • Proven architect of loyalty economics - deep expertise in liability management, reinvestment strategy, and measurable incremental ROI.
  • Expert-level understanding of the US sports calendar and betting behaviors, with the ability to translate sport-specific dynamics into differentiated value propositions.
  • Track record of materially improving retention, cross-sell, and LTV in a seasonal, event-driven business - with clear examples of driving step-change performance.
  • Highly analytical and commercially rigorous; comfortable debating hold impact, reinvestment rates, and payback windows with Finance and executive leadership.
  • Influential cross-functional leader who raises the bar on strategy, execution, and accountability.
  • Thrives in high-velocity environments where performance standards are high and outcomes matter.
  • Experience building loyalty propositions that extend beyond a single product and create value across a broader digital ecosystem.
Benefits
  • Medical
  • Dental
  • Vision
  • 401K
  • Paid time off
  • GymPass
  • Pet Insurance
  • Family Care Benefits
  • Free Shipt deliveries
  • Home office setup allowance of $700
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
loyalty strategyrewards strategyvalue proposition strategyliability managementreinvestment strategyincremental ROIperformance measurementforecastingretention analysiscross-sell strategies
Soft Skills
analytical skillsleadershipcross-functional collaborationstrategic thinkingexecution accountabilityhigh-velocity performanceinfluential communicationoperational governanceteam buildingproblem-solving