Fanatics, Inc.

Senior Manager, Growth Cohort, Sportsbook

Fanatics, Inc.

full-time

Posted on:

Location Type: Remote

Location: New York • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $150,000 - $175,000 per year

Job Level

Senior

About the role

  • Execute Seasonal Cohort Strategy: Own the management of new player cohorts acquired during key tentpole events. Implement strategies to maximize Initial NGR and ensure players acquired for a specific event (e.g., the World Cup) are successfully cross-sold into the broader sports offering.
  • Optimize the Funnel: Map and refine the journey from registration to first deposit. Collaborate with CRM and Product to ensure a seamless "first-bet" experience that can handle the high-velocity traffic spikes typical of pre-match windows.
  • Event-Driven Promotional Strategy: Partner with the Promotions and Trading teams to design incentives (Odds Boosts, Insurance Bets) that balance high-volume acquisition with margin health.
  • Dynamic Intake Analysis: Analyze cohort performance by acquisition source and entry event. Identify which sports or leagues produce the highest LTV players and report insights on CAC vs. early-life ROI to Sportsbook leadership.
  • Cross-Functional Alignment: Serve as the primary bridge between Acquisition, Brand, and the Trading/Odds-making teams. Ensure promotional spend aligns with the sports schedule, volume targets, and commercial risk profiles.
  • Reporting: Lead reporting of new player volume, early-life value, and marketing spend. Actively partner with Finance and Analytics to identify performance gaps, working cross-functionally to optimize activity

Requirements

  • 7plus years of experience in growth marketing, CRM, or lifecycle strategy—specifically within Sports Betting, iGaming, or high-velocity digital marketplaces.
  • Sports Market Fluency: A deep understanding of the sports calendar and betting-specific behaviors (e.g., parlay preference vs. straight bets, in-play vs. pre-match).
  • Proven Track Record: Experience driving retention in a seasonal industry, specifically managing "churn" after major sporting events conclude.
  • Analytical Mindset: Proficiency in cohort analysis; you should be able to explain how a cohort acquired during the NFL Playoffs differs in value from one acquired during the NBA mid-season.
  • Communication Skills: Ability to translate complex betting data into actionable narratives for leadership, especially regarding "hold" percentages and promotional reinvestment.
  • Operational Agility: Comfortable working in a fast-paced environment where strategies may need to pivot based on real-world match results or major injuries.
Benefits
  • Salary range is listed in USD which incorporates all of our Geographical Compensation Zones and is subject to change.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
cohort analysisgrowth marketingCRMlifecycle strategydata reportingpromotional strategyevent-driven marketingcustomer acquisitionretention strategiesperformance analysis
Soft Skills
analytical mindsetcommunication skillsoperational agilitycross-functional collaborationstrategic thinkingproblem-solvingnarrative translationteam leadershipadaptabilityrelationship management