Fanatics, Inc.

Senior Director, Digital Media Strategy

Fanatics, Inc.

full-time

Posted on:

Location Type: Remote

Location: New York • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $200,000 - $240,000 per year

Job Level

Senior

About the role

  • Lead Digital Media Strategy
  • Develop the holistic paid media strategy across Sportsbook and Casino to drive efficient customer acquisition, engagement, and retention.
  • Build integrated media plans aligned to business goals, budgets, and lifecycle performance targets.
  • Category leader in digital innovation, setting the standard for advanced thinking and driving full-funnel performance.
  • Strong influencer who uses clear storytelling to simplify complexity and drive business understanding.
  • Drive Performance & Optimization
  • Lead a culture of testing, experimentation, and constant iteration across channels, audiences, creative, and bidding strategies.
  • Oversee full-funnel performance metrics, ensuring efficiency in CPA, ROAS, LTV, payback windows, and market-level growth.
  • Channel Leadership
  • Own strategy across key channels including paid social, search, programmatic, affiliate, and CTV/OTT.
  • Evaluate and scale new and emerging channels to unlock incremental reach and revenue.
  • Experience managing full-funnel channel teams, with a track record of bringing channel operations in-house.
  • Cross-Functional Partnership
  • Partner with CRM, Brand, Analytics, Product, and Creative to ensure channel alignment, optimal messaging, and coordinated fan journey execution.
  • Collaborate with Trading, Compliance, and Operations to ensure media aligns with regulatory and market conditions.
  • Agency & Vendor Management
  • Lead relationships with media agencies, technology partners, platforms, and measurement providers.
  • Drive accountability, performance, insights, and operational excellence across all vendors.
  • Data, Measurement & Insights
  • Establish and enhance measurement capabilities including MMM, MTA, incrementality testing, and LTV forecasting.
  • Transform complex data into insights that inform strategy, investment decisions, and executive-level reporting.
  • Team Leadership
  • Build, lead, and mentor a team of high-performing media strategists and channel experts.
  • Foster a culture of curiosity, innovation, and operational rigor.

Requirements

  • 15+ years of digital media or growth marketing experience, ideally within sports betting, online gaming, e-commerce, or high-growth consumer digital companies.
  • Deep expertise in performance media, including paid social, search, programmatic, CTV/OTT, and affiliate.
  • Proven ability to build, execute, and optimize multi-million-dollar media budgets with clear ROI accountability.
  • Strong understanding of LTV, attribution modeling, cohort analysis, and incremental measurement.
  • Experience managing agencies, media partners, DSPs, and attribution/measurement tech.
  • Demonstrated leadership skills with the ability to influence cross-functional teams and present strategies to senior executives.
  • A data-driven mindset, strong analytical skills, and a passion for experimentation and innovation.
  • Experience in a highly regulated or competitive industry is a strong plus.
Benefits
  • For information about our benefits, please visit https://benefitsatfanatics.com/
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital media strategypaid media strategyperformance mediaLTV forecastingattribution modelingcohort analysisincrementality testingCPAROASbidding strategies
Soft Skills
storytellinginfluencingleadershipcollaborationcuriosityinnovationoperational rigormentoringcommunicationanalytical skills