Fanatics, Inc.

Senior Manager, Social Media Content

Fanatics, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $157,000 - $200,000 per year

Job Level

Senior

About the role

  • Own what goes out on Fanatics Sportsbook social media channels, including TikTok, Instagram, Facebook, X, Reddit, Discord, and YouTube.
  • Maintain a content calendar across all channels, providing consistent communication and visibility on the publishing plan at daily, weekly, and monthly checkpoints.
  • Proactively plan, produce and execute content that entertains and generates strong organic reach.
  • Partner closely with internal and external Social Creative Team to improve our content and test bold ideas, balancing creative insight and brand tone with quantitative analysis
  • Partner closely with the Influencer & Talent Team to identify, engage and execute highly engaging and entertaining concepts with a range of talent spanning niche creators to campaign-headlining celebrities and athletes.
  • Represent and secure what each channel needs to be successful in national and local campaigns, mentoring other functional teams on what works on social.
  • Ensure content meets legal and regulatory compliance requirements through direct partnership with internal teams.
  • Work closely with the Director, Social Media to develop/influence paid media strategies supporting campaigns.

Requirements

  • 7+ years experience of demonstrated success driving social strategy and execution for major consumer brands or sports publishers, with a proven track record of growing communities over time.
  • Expert knowledge of TikTok, Instagram, Facebook, X, Discord, Reddit, and YouTube, with an emphasis on the nuances of each platform’s features and the unique needs and behaviors of each platform’s users.
  • Strong production acumen. You know how to get things made, with experience partnering with creative teams, both internal and agency, to effectively brief, deliver feedback, and project manage.
  • Excellent copywriting skills and attention to detail, with proven experience translating brand visual identity, voice and tonality to social.
  • Experience working in social media content and performance management systems, such as Sprinklr.
  • Experience successfully collaborating with influencers and creators on behalf of a brand or business.
  • Excellent communication, presentation, and interpersonal skills, with the ability to engage diverse audiences and build relationships.
  • Knowledge of paid advertising and business tools available on TikTok, X, Meta, and YouTube.
  • Prior experience in sports, with a deep understanding of contemporary American pro sports leagues and gameplay.
  • Knowledge of current trends, regulations, and best practices in the betting and gaming sector is a plus.
  • Open to regular travel to events and other Fanatics offices for various offsite and team meetings.
Benefits
  • full-time employment
  • more
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategycontent productioncopywritingcommunity growthperformance managementpaid advertisingproject managementquantitative analysiscontent calendar managementlegal compliance
Soft Skills
communicationpresentationinterpersonal skillsrelationship buildingmentoringcollaborationattention to detailcreative insightengagementstrategic thinking