Senior Counsel - Marketing
Fanatics, Inc.
full-time
Posted on:
Location Type: Remote
Location: New York • United States
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Salary
💰 $200,000 - $230,000 per year
Job Level
About the role
- Review and approve promotional campaigns and terms, including acquisition and retention offers, odds boosts, loyalty programs, and materials connected to new product features.
- Ensure all marketing content complies with applicable federal and state laws, as well as advertising and gaming regulations (e.g., FTC, state gaming commission regulations, etc.).
- Collaborate with creative and compliance teams to ensure clarity, fairness, and accuracy in all promotional messaging.
- Provide legal sign-off on all marketing assets including digital ads, emails, social media posts, affiliate content, influencer campaigns, and media buys.
- Help craft compliant disclaimers and disclosures, ensuring alignment with regulatory standards and brand voice.
- Review agreements and assist business with compliance with intellectual property and partnership agreement requirements.
- Educate internal teams on legal risks and best practices in marketing and brand strategy.
- Monitor developments in advertising law, gambling regulations, and IP trends, and assess their impact on business operations.
- Support internal processes to ensure timely legal reviews without slowing down innovation.
Requirements
- Juris Doctor (JD) from an accredited law school; licensed to practice law in New York or eligible for in-house counsel registration.
- 3–6 years of relevant experience at a law firm or in-house legal department, ideally in gaming, tech, media, or entertainment.
- Strong understanding of U.S. advertising laws (FTC Act, CAN-SPAM, TCPA, NAD decisions) and gambling regulations across regulated states.
- Experience reviewing promotional terms, sweepstakes/contest rules, and digital marketing materials.
- Understanding of IAB terms and negotiating advertising agreements.
- Excellent communication skills and the ability to provide clear, actionable advice to cross-functional teams.
- Strong attention to detail, sound judgment, and business acumen.
Benefits
- For information about our benefits, please visit **https://benefitsatfanatics.com/**
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Juris Doctor (JD)U.S. advertising lawsgambling regulationspromotional terms reviewsweepstakes rulesdigital marketing materials reviewIAB terms understandingadvertising agreements negotiation
Soft Skills
communication skillsattention to detailsound judgmentbusiness acumen
Certifications
licensed to practice law in New Yorkin-house counsel registration eligibility