Fanatics, Inc.

Senior Director, Growth Marketing – Credit Card

Fanatics, Inc.

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Salary

💰 $240,000 - $290,000 per year

Job Level

Senior

About the role

  • Define and articulate the long-term growth strategy for the Fanatics Credit Card, aligning with brand and enterprise objectives.
  • Build actionable growth roadmaps and identify new opportunities across channels, partnerships, product, and audience segments.
  • Bring creative, first-principles thinking to unlock breakthrough ideas and solve complex growth challenges.
  • Stay ahead of emerging marketing trends (AI, platform shifts, creator economy, attribution advances) and proactively bring modern strategies to the business.
  • Champion a test-and-learn culture across paid, owned, and emerging channels.
  • Lead full-funnel acquisition across paid media (search, social, programmatic, affiliate) and high-impact surfaces across the Fanatics ecosystem.
  • Own audience strategy, channel mix, budgets and optimization to drive efficient, high-quality acquisition.
  • Build and maintain an experimentation framework to improve CPA, ROAS, conversion rate, and payback.
  • Partner with analytics on attribution, forecasting, and investment insights.
  • Develop a best-in-class lifecycle strategy that increases activation, usage, loyalty, and long-term retention.
  • Own onboarding and early engagement programs that drive first purchase and FanCash behaviors.
  • Build segmented, personalized journeys that integrate rewards, seasonal moments, and Fanatics ecosystem benefits.
  • Identify and scale cross-sell opportunities across commerce, betting, collectibles, and events.
  • Use insights and experimentation to optimize engagement and reduce drop-off across the lifecycle.
  • Partner closely with product, analytics, brand, loyalty, and commerce teams to deliver a seamless end-to-end cardholder experience.
  • Set KPIs, growth roadmaps, and executive reporting frameworks.
  • Ensure compliance with legal, risk, and regulatory requirements.
  • Manage agencies and external partners to execute the growth strategy.

Requirements

  • 10–12+ years in growth marketing, performance, lifecycle/CRM, or related roles.
  • Strategic, creative thinker with deep expertise across paid media, experimentation, and funnel optimization.
  • Proven lifecycle marketing experience across onboarding, retention, loyalty, and cross-sell.
  • Experience in credit card, fintech, e-commerce, or loyalty-driven businesses a plus.
  • Highly analytical, strong communicator, and skilled at influencing senior stakeholders.
  • Passion for sports and Fanatics’ mission.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
growth marketingperformance marketinglifecycle marketingCRMfunnel optimizationexperimentationpaid mediaattributionCPAROAS
Soft skills
strategic thinkingcreative thinkinganalytical skillscommunication skillsinfluencing skills