Sales

• Oversees sales directly to end-users across the Nordic region and manages a team of Account Managers.
• Supervises and manages a major part of F5’s sales activities through management of channel partnerships team in Nordics.
• Develops territory plans, sales strategies and forecasts sales volumes for the region; responsible for annual revenue target, sales goals/quotas, budgets, and account management.
• Develops and cultivates relationships with key channel partners, enterprise customers and industry leaders; engages in key customer and channel opportunities and assists with the sales cycle.
• Responsible for accurate and timely reporting of sales in accordance with company policy and other go-to-market duties as assigned.
• Responsible for upholding F5’s Business Code of Ethics and for reporting violations; conducts performance evaluations, approves PTO, assigns work, provides training, implements PIPs, and interviews candidates.

Director, Sales

Product Marketing

• Lead strategy, positioning, and execution of product and technical marketing across F5’s portfolio including BIG-IP, NGINX, and Distributed Cloud Services
• Translate complex technologies into clear customer value and business solutions
• Orchestrate product launches, manage end-of-life transitions, and ensure tailored messaging and enablement across regions
• Align go-to-market strategies with product roadmap and business goals
• Develop training, sales tools, and resources to enable sales teams and drive revenue growth
• Lead analyst relations and oversee creation of thought leadership content
• Build, mentor, and lead a high-performing product marketing team
• Act as a trusted advisor to Marketing, Product, and Sales leadership teams

Director, Sales

Vice President, Product Marketing