Eyecare Health

Marketing

• Execute campaigns and structure demand generation, ensuring consistent tracking of metrics and continuous optimizations.
• Plan and execute B2B and B2C digital campaigns
• Manage the interface with the Google Ads and Meta Ads agency
• Structure and monitor acquisition funnels
• Create and optimize landing pages
• Support CRM management and marketing automations
• Analyze metrics such as CPL, CAC, conversion and ROI
• Prepare reports and propose continuous improvements

Mid-level Marketing Analyst

• Create assets for Meta Ads, Google Ads and LinkedIn Ads
• Develop variations for A/B testing
• Produce sales collateral and presentations
• Support the visual design and optimization of landing pages
• Help standardize visual identity across products
• Create institutional and social media assets
• Work in partnership with external agencies and the internal team

Marketing Designer – Mid-Level

Customer Success Manager

• Gerenciar carteira de clientes corporativos (empresas, corretoras, consultorias e óticas), garantindo excelência na jornada: onboarding, ativação, adoção e renovação;
• Construir relacionamento estratégico com decisores de RH e Saúde Ocupacional, entendendo metas, desafios e perfil de uso do benefício;
• Conduzir renovações contratuais de forma consultiva, apresentando resultados e sustentando o ROI do benefício;
• Identificar e executar oportunidades de expansão (upsell e cross-sell): aumento de vidas, novas unidades, upgrades de modelo ou migração para recorrência;
• Monitorar métricas de CS como NPS, Retenção, Health Score, taxa de adesão, uso do app e utilização da rede credenciada, estruturando planos de ação orientados por dados;
• Promover campanhas de engajamento, ativações online e presenciais, e ações estratégicas junto aos RHs;
• Atuar no relacionamento com canais indiretos e óticas parceiras, garantindo o bom funcionamento da rede;
• Ser ponto focal para demandas operacionais, assegurando respostas ágeis e atendimento resolutivo;
• Atualizar e organizar CRM (ex: HubSpot) com histórico de contas, pipeline de expansão e forecast de renovação;
• Coletar feedbacks e colaborar com os times de Produto, Operações e Marketing, contribuindo para melhorias contínuas;
• Apresentar relatórios executivos periódicos com foco em valor gerado e impacto percebido.

Customer Success Manager, Benefício Visão

QA Engineer

• Ensure the quality, reliability, and stability of our software by preventing failures, identifying risks, and ensuring each delivery meets technical, functional, and business requirements.
• Plan, create, and execute test cases (functional, regression, integration, and exploratory);
• Analyze requirements, user stories, and acceptance criteria;
• Identify, log, prioritize, and track bugs;
• Validate fixes and new features prior to releases;
• Support the development team in defect prevention;
• Collaborate with POs, developers, and designers to continuously improve quality;
• Contribute to the development of QA processes, standards, and best practices;
• Support test automation by developing test code when needed;
• Use and explore AI-assisted tools for analysis, productivity, and quality.

QA Analyst – QA Analyst

• Manage the customer journey after implementation
• Serve as the strategic point of contact to ensure engagement with the platform
• Drive value realization and retention
• Collaborate with teams such as Product, Support, and Implementation to align expectations
• Resolve challenges and identify expansion opportunities

Business Development Rep

• Prospect and qualify potential clients (companies, clinics, partners) using modern sales techniques and inbound/outbound marketing.
• Lead meetings and present solutions convincingly, building trust and strong relationships.
• Create and implement customized sales strategies according to each client's profile and needs.
• Monitor and analyze performance metrics (e.g., conversion rate, sales cycle, CAC), contributing to continuous process improvement.
• Mentor and support the junior BDR team, sharing best practices and fostering collective, collaborative growth.

Senior Business Development Representative

• Activate new optical stores: catalog, pricing, coupons, geolocation and Digital Showcase reports
• Plan and execute campaigns (seasonal and always-on), prioritizing efficient CAC and healthy LTV
• Operate the end-to-end funnel: click/coupon → visit → sale → renewal
• Drive premium lenses and customer recurrence through A/B testing and continuous improvement
• Manage a portfolio with store-level health scores, QBRs, success plans and expansion roadmaps
• Analyze data: cohorts, conversion rates, average ticket, incremental revenue and churn alerts
• Collaborate with internal teams (Growth, Product, Trade) for deliverables and local activations
• Ensure compliance with LGPD (Brazilian data protection law) in actions and communications