EY

GTM Content Development Support Specialist

EY

full-time

Posted on:

Location Type: Office

Location: Kochi • India

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About the role

  • Plan, prepare and execute assigned content requests including go to market asset development, content sourcing and harvesting campaigns and impact measurement.
  • Contribute to content development initiatives aligned with client growth priorities.
  • Assist in curating and activating go-to-market content and experiences to ensure relevance and accessibility for client servers.
  • Apply governance standards and best practices to maintain consistency and quality.
  • Use GenAI and analytics tools to support content creation and performance tracking.
  • Collaborate with colleagues across Clients & Industries and partner functions (e.g., Industries, Accounts, Regions, SLs, G&I, BMC, Technology) to support content refinement.
  • Contribute to a high-performing, inclusive team culture focused on continuous learning and development.

Requirements

  • Demonstrated working knowledge of EY’s go-to-market strategy and Demand Generation products & services.
  • Experience supporting content execution for Sector, Solutions, or Big Bets initiatives in alignment with business priorities.
  • Ability to articulate the purpose and intended use of each of the go-to-market assets and curated experiences delivered by the CoE.
  • Strong organizational and coordination capabilities, with consistent attention to detail and deadlines.
  • Effective written and verbal communication skills, with the ability to produce stakeholder-ready deliverables under guidance.
  • Proficiency with Microsoft Office suite, GenAI tools (EYQ skills, Copilot etc) and EY’s content management tools (Adobe CMS, Workfront etc).
  • Strong team player who is able to work effectively across functions and geographies.
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content developmentimpact measurementgo-to-market strategydemand generationcontent executionstakeholder communication
Soft Skills
organizational skillscoordination capabilitiesattention to detaileffective communicationteam collaborationcontinuous learning