Explorer Hotels

Performance Marketing

• Development, management and implementation of targeted online campaigns (Search Engine Advertising (SEA), Display, etc.)
• Budget responsibility and performance optimization across the entire customer journey
• Audience analysis, keyword research and creation of compelling ad copy
• Execution of A/B tests and continuous landing page optimization
• Tracking, reporting and data-driven recommendations
• Collaboration with internal teams, external partners and regional stakeholders
• Active involvement in shaping cross-departmental marketing processes

Performance Marketing Manager – m/f/d