Performance Marketing Manager

Explorer Hotels

Performance Marketing Manager developing targeted online campaigns for Explorer Hotels & Oberstdorf Resort. Managing budgets and optimizing performance across the customer journey.

Posted 4/26/2026full-timeFischen im Allgäu • 🇩🇪 GermanyMid-LevelSenior💰 €2,000 - €2,600 per monthWebsite

About the role

Key responsibilities & impact

Develop, manage and implement targeted online campaigns (SEA/paid search, display, etc.)
Own budget responsibility and optimize performance across the entire customer journey
Conduct audience analyses, keyword research and create compelling ad copy
Run A/B tests and continuously optimize landing pages
Tracking, reporting and provide data-driven recommendations
Collaborate with internal teams, external partners and regional stakeholders
Actively contribute to cross-functional marketing processes

Requirements

What you’ll need

Degree or vocational training in Marketing, Communications, Tourism or a related field
Relevant professional experience in performance marketing; agency background welcome
Confident use of Google Ads, Google Analytics, CMS and web analytics tools
Creativity, copywriting skills and a strong sense for target audiences combined with a passion for numbers
Very good German and English skills, both written and spoken
Self-reliant, team player with enthusiasm for the tourism industry

Benefits

Comp & perks

Permanent employment and job security
Flexible working arrangements
Free, plentiful breakfast buffet
Investment in personal and professional development
Access to the company fitness room
Holiday and Christmas bonuses

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

performance marketingkeyword researchA/B testingdata analysisad copywritingbudget managementcampaign optimization

Soft Skills

creativitycopywritingteam playerself-reliancecommunicationanalytical skills