Explora Solutions

Data Analyst

• Collaborate with stakeholders to identify business problems and define the key analytical questions
• Extract, clean, and organize data from various internal and external sources, ensuring high data quality and consistency
• Analyze data using different analysis techniques (descriptive, diagnostic and predictive analysis) and build ad-hoc analysis (Excel, Python, SQL) or dashboards (Tableau)
• Present findings by sharing 360 views on business problems with impactful data storytelling, contextualization and recommendation on next steps
• Monitor and report on performance metrics, identifying trends and areas for optimization to improve the business's ability to meet its targets

Senior Data Analyst, Marketing

Marketing

• Deep-dive into conversion performance to generate recommendations and drive AB and multivariate testing, new landing page builds, new conversion journeys and unique digital engagement experiences
• Action optimization in the customer experience within the team’s methodology including: Heuristic analysis, UI/UX, messaging, data analysis and funnel optimization
• Own specific KPIs within defined areas of influence in the conversion funnel and customer lifecycle.
• Identify and analyze customer behaviors, conversion metrics and KPIs and leverage them to improve performance
• Lead the design, implementation and measurement of the brand’s conversion optimization roadmap and activities
• Aspire to attain the highest level of optimization agility and velocity possible while focusing on both marketing and commercial outcomes
• Improve how the brand communicates with prospects (targeting and personalization) to deliver the best content, journeys and experiences to increase conversions
• Work closely with other marketing teams: Retention, Affiliates, SEO, traditional media, digital media, social media and referrals
• Plan your activities thoroughly and forecast how these efforts will impact business outcomes
• Contribute into executive-level reports that convey complex analytical findings in a concise manner
• Document your key learnings, big wins and misses in company Wiki and Jira spaces to grow the businesses intellectual property

Senior Data Analyst, Marketing

Marketing Conversion Manager