Explora Solutions

Marketing Conversion Manager

Explora Solutions

full-time

Posted on:

Location Type: Hybrid

Location: Cluj-Napoca • Romania

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About the role

  • Deep-dive into conversion performance to generate recommendations and drive AB and multivariate testing, new landing page builds, new conversion journeys and unique digital engagement experiences
  • Action optimization in the customer experience within the team’s methodology including: Heuristic analysis, UI/UX, messaging, data analysis and funnel optimization
  • Own specific KPIs within defined areas of influence in the conversion funnel and customer lifecycle.
  • Identify and analyze customer behaviors, conversion metrics and KPIs and leverage them to improve performance
  • Lead the design, implementation and measurement of the brand’s conversion optimization roadmap and activities
  • Aspire to attain the highest level of optimization agility and velocity possible while focusing on both marketing and commercial outcomes
  • Improve how the brand communicates with prospects (targeting and personalization) to deliver the best content, journeys and experiences to increase conversions
  • Work closely with other marketing teams: Retention, Affiliates, SEO, traditional media, digital media, social media and referrals
  • Plan your activities thoroughly and forecast how these efforts will impact business outcomes
  • Contribute into executive-level reports that convey complex analytical findings in a concise manner
  • Document your key learnings, big wins and misses in company Wiki and Jira spaces to grow the businesses intellectual property

Requirements

  • 5+ years of CRO and / or digital marketing experience in a performance centric / leaning role
  • A track record of ideating, implementing and scaling CRO (Conversion Rate Optimization) or digital growth programs
  • A strong customer centric approach to optimization leveraging your added experience in UX, UI and digital design for conversion best practices
  • Experience on industry leading optimization tools like / similar to: Optimizely, Google Optimize, Omniconvert, Unbounce
  • Ability to work closely with data, independently, interpret and present that data in engaging and meaningful ways
  • Ability to manage and prioritize multiple marketing projects simultaneously within a complex organization
  • Strong negotiation and relationship building skills
  • Hybrid working model (2 days a week in office min)
  • Must be able to travel internationally as required (10% or less)
Benefits
  • 25 days of leave
  • meal tickets of 40 lei/day
  • pension coverage
  • full health and dental coverage for you and dependents
  • 7Card subscription
  • learning and development tailored to your career path
  • lots of fun activities throughout the year

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CROdigital marketingconversion optimizationdata analysisUIUXfunnel optimizationA/B testingmultivariate testingcustomer experience
Soft skills
customer centric approachnegotiation skillsrelationship buildingproject managementcommunication skillsanalytical skillsorganizational skillsprioritizationcollaborationpresentation skills