Experimentica

Director of Marketing

Experimentica

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $160,000 - $220,000 per year

Job Level

Lead

About the role

  • Serve as the first marketing hire, owning the end-to-end marketing function and help define what “great marketing” looks like at Passage.
  • Partner closely with the CEO and sales leadership to shape our overall go-to-market strategy, priorities and roadmap.
  • Build the foundation for a scalable marketing function, including processes, tools, and ways of working.
  • Help define the future structure of the marketing team and hire additional roles over time.
  • Balance hands-on execution with growing responsibility as the team and company scale.
  • Own and evolve Passage’s positioning and messaging, ensuring our value is clear, differentiated, and resonates with the buyers we care about.
  • Translate customer insight, market dynamics, and competitive context into crisp value propositions and narratives.
  • Ensure consistent, high-quality messaging across campaigns, outbound efforts, website, and customer communications.
  • Lead messaging and execution for product launches, major feature releases, and new market expansions.
  • Lead marketing’s contribution to demand generation and pipeline growth in close partnership with Sales.
  • Help define goals and priorities for pipeline-driving initiatives and campaigns.
  • Partner with Sales to ensure messaging and campaigns support pipeline and conversion.
  • Turn messaging into sales-ready materials including pitch decks, one-pagers, case studies, proof points, and enablement tools that help deals move faster.
  • Develop and evolve a multi-channel marketing strategy across lifecycle, content, events, partnerships, and paid channels.
  • Launch and manage campaigns across channels, rolling up your sleeves early to execute directly.
  • Test, measure, and optimize channels based on performance and impact on pipeline.
  • Balance near-term execution with longer-term investments in scalable growth channels.

Requirements

  • 6–10 years of experience in B2B SaaS marketing, with hands-on ownership across product marketing and early-stage growth initiatives.
  • Experience serving as an early or first marketing hire, or in a role with comparable ownership where you built foundational marketing programs from scratch.
  • Proven ability to craft and evolve positioning and messaging for complex technology products.
  • Strong track record of partnering with sales to create materials that actually move the revenue needle.
  • Experience launching and iterating on demand generation efforts across various channels.
  • Comfort working directly with executive leadership and influencing cross-functional teams.
  • Excellent communicator with a bias toward customer insight—comfortable talking to customers, prospects, and internal stakeholders.
  • High ownership mindset: scrappy, proactive, and energized by ambiguity.
  • Ability to balance strategic thinking with hands-on execution.
  • A personal connection to autism or autism care is a plus.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
B2B SaaS marketingproduct marketingdemand generationmulti-channel marketing strategycampaign managementpositioning and messagingsales enablement materialscustomer insight analysisperformance measurementpipeline growth
Soft Skills
excellent communicationstrategic thinkinghands-on executionhigh ownership mindsetinfluencing cross-functional teamsproactiveability to work in ambiguitycollaboration with salescustomer-focusedleadership