Experimentica

Account Executive

• Prospect and identify new sales opportunities
• Conduct in-depth research to understand prospects' needs, pain points, and existing software solutions
• Build and maintain a robust sales pipeline, utilizing various channels such as cold calling, email outreach, industry conferences, and referrals
• Lead product demonstrations and presentations to educate prospects on the benefits and features of our software solutions
• Develop and deliver compelling sales proposals, tailored to each prospect's specific requirements
• Negotiate pricing, terms, and contracts in alignment with company guidelines and customer expectations
• Collaborate with the implementation and customer success teams to ensure a smooth transition from sale to onboarding and ongoing support
• Track and report on sales activities, pipeline progress, and revenue forecasts using our CRM system
• Stay up to date with industry trends, market conditions, and competitor activities to identify potential opportunities and threats
• Work closely with CEO to refine sales strategies, pricing models, and go-to-market plans

SMB Account Executive

Chief Marketing Officer

• Serve as the first marketing hire, owning the end-to-end marketing function and help define what “great marketing” looks like at Passage.
• Partner closely with the CEO and sales leadership to shape our overall go-to-market strategy, priorities and roadmap.
• Build the foundation for a scalable marketing function, including processes, tools, and ways of working.
• Help define the future structure of the marketing team and hire additional roles over time.
• Balance hands-on execution with growing responsibility as the team and company scale.
• Own and evolve Passage’s positioning and messaging, ensuring our value is clear, differentiated, and resonates with the buyers we care about.
• Translate customer insight, market dynamics, and competitive context into crisp value propositions and narratives.
• Ensure consistent, high-quality messaging across campaigns, outbound efforts, website, and customer communications.
• Lead messaging and execution for product launches, major feature releases, and new market expansions.
• Lead marketing’s contribution to demand generation and pipeline growth in close partnership with Sales.
• Help define goals and priorities for pipeline-driving initiatives and campaigns.
• Partner with Sales to ensure messaging and campaigns support pipeline and conversion.
• Turn messaging into sales-ready materials including pitch decks, one-pagers, case studies, proof points, and enablement tools that help deals move faster.
• Develop and evolve a multi-channel marketing strategy across lifecycle, content, events, partnerships, and paid channels.
• Launch and manage campaigns across channels, rolling up your sleeves early to execute directly.
• Test, measure, and optimize channels based on performance and impact on pipeline.
• Balance near-term execution with longer-term investments in scalable growth channels.

Director of Marketing

Financial Planning and Analysis

• Build and Own the Finance Function
• Serve as the first finance hire, owning the end-to-end finance function and helping define how finance operates at Passage.
• Establish financial systems, processes, and controls that support a growing, multi-functional organization.
• Act as a trusted partner to the CEO and functional leaders on financial planning, reporting, and decision-making.
• Own FP&A, including budgeting, forecasting, cash management, and long-range financial planning.
• Help define company-wide KPIs and operating metrics, and support functional leaders in planning against them.
• Provide clear financial insights that help leadership understand performance, trade-offs, and priorities.
• Produce regular financial reporting (weekly and monthly) to support leadership visibility and accountability.
• Partner with external accounting partners on monthly close, financial statements, and audits as needed.
• Oversee customer invoicing, revenue tracking, and contract-related financial processes.
• Support tax filings, compliance, expense approvals, and general financial operations.
• Partner closely with GTM, product, and growth leaders to use data and financial analysis to guide decisions around pricing, packaging, customer segmentation, and growth investments.
• Evaluate the financial impact of new product lines, partnerships, and business development initiatives, with a clear focus on driving sustainable, efficient growth.
• Build and maintain models that connect go-to-market strategy to revenue, margin, and cash outcomes.
• Support fundraising efforts, including financial modeling, diligence preparation, and investor materials.
• Serve as a thought partner to leadership, helping translate data into clear recommendations and trade-offs as the business scales.

SMB Account Executive

Director of Marketing

Head of Finance