Expana

Head of Product Marketing

Expana

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Lead

About the role

  • You’ll be the architect of how Expana shows up in the world.
  • Own the overarching platform narrative across all products
  • Define and prioritise ICPs, building sharp value propositions for each
  • Create the messaging architecture that guides every channel and team
  • Approve flagship messaging and platform‑level decks
  • Ensure consistency across every touchpoint—from sales to product to marketing
  • Align leadership and cross‑functional teams on GTM strategy and success criteria
  • Shape product messaging and priorities that power sales enablement
  • Establish competitive positioning and the core sales narrative
  • Translate win/loss insights into strategic recommendations
  • Define competitive positioning and areas of focus
  • Partner with product to articulate value vs. price positioning in‑market
  • Define how the function operates and collaborates
  • Establish KPIs and frameworks for measurement
  • Use data to guide improvements and future campaigns
  • Determine where AI accelerates and enhances product marketing
  • Drive continuous improvement across all initiatives

Requirements

  • 7–10+ years in product marketing, including 3–5 years in senior IC or strategic leadership roles
  • A proven ability to define product narratives and positioning for complex B2B/SaaS/DaaS platforms
  • Deep expertise in ICP definition, messaging architecture, and GTM strategy
  • Experience partnering with C‑suite and cross‑functional leaders
  • Strong storytelling, communication, and presentation skills
  • Strategic thinking paired with a bias for action
  • Experience in supply chain, commodities, or market intelligence is a bonus
  • A track record of driving alignment and influencing across organisations
Benefits
  • Fantastic rewards
  • Remote work and occasional travel to our offices
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingmessaging architectureGTM strategycompetitive positioningKPI establishmentdata analysisAI in product marketingsales enablementnarrative definitionB2B/SaaS/DaaS platforms
Soft Skills
storytellingcommunicationpresentation skillsstrategic thinkinginfluencingalignmentcollaborationleadershipbias for actioncross-functional teamwork