Senior Marketing Content Writer
Chartbeat
WordPress
Senior Marketing Content Specialist
Exotec
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
WordPress
About the role
- Develop and execute a content strategy aligned with short- and long-term marketing goals
- Plan, create, and optimize impactful content for every stage of the marketing funnel (awareness, consideration, conversion), including blogs, newsletters, webinars, whitepapers, ad copy, and more
- Write, proofread, edit, and publish website content, ensuring alignment with brand voice and SEO/GEO best practices
- Plan and execute email nurturing campaigns to engage leads, support customer retention, and drive conversions
- Collaborate with internal creative teams (video, graphic design) and cross-functional stakeholders to deliver high-quality, integrated marketing campaigns (online and offline)
- Conduct keyword and SEO research to inform content creation and campaign optimization
- Oversee and coordinate with retained digital marketing agencies
- Monitor industry trends, identify timely topics, and generate creative campaign ideas
- Track and analyze KPIs for content, SEO, SEA, and GEO, optimizing campaigns for maximum impact
- Continuously improve content marketing processes and ways of working
Requirements
- Bachelor's degree in marketing, Communications, Journalism, English, or related field
- 3-5+ years of experience in content strategy, digital marketing, or editorial roles
- Proven track record of creating and managing content across channels (e.g., website, social media, email, blogs, video)
- Ability to understand highly technical materials and translating them into customer-centric messaging
- Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Experience publishing and optimizing content using WordPress is strongly preferred
- B2B tech experience, particularly in automation/robotics is strongly preferred
- An analytical mind and strong problem-solving ability
- Travel up to 25%, inclusive of a training period at Exotec's global headquarters in France and ongoing domestic/international travel to client sites across North America
