Client Success Specialist
Switchboard Hiring
WordPress
Senior Marketing Content Writer
Chartbeat
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $70,000 - $90,000 per year
Job Level
Senior
Tech Stack
WordPress
About the role
- Collaborate with the Content team to plan and implement content strategies that align with business objectives and address the needs of our target audience
- Develop high-quality content assets across various formats, including social media posts, emails/newsletters, blog posts, whitepapers/reports, case studies, webpages, ads, and events and presentation decks that highlight the unique value of Chartbeat and Tubular’s offerings
- Ensure all content aligns with the brand’s voice and messaging while driving engagement and supporting lead generation initiatives
- Analyze content performance metrics, providing data-driven insights to optimize and enhance strategies
- Provide guidance and feedback to junior writers, ensuring quality and alignment with strategic objectives
- Create versatile, compelling content that effectively communicates our value propositions across multiple platforms, including websites, blogs, social media, email, and third-party sites
- Leverage storytelling skills to produce narratives that resonate with our audience and highlight the impact of our analytics tools in the media industry
- Collaborate with cross-functional teams, including Design, Product, Sales, and Customer Success, to identify content needs, understand the priority of content needs based on business objectives, and ensure that messaging is cohesive and consistent across all channels
- Develop a deep understanding of Chartbeat and Tubular’s target audience, including their behaviors, interests, and pain points within the media industry
- Use insights from data and analytics to tailor content that speaks directly to audience needs, fostering positive engagement and strengthening brand loyalty
- Monitor industry trends and audience preferences to ensure content remains relevant and impactful
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent work experience
- 5+ years of professional, full-time experience in B2B content marketing, copywriting, or journalism
- Exceptional English writing, editing, and storytelling skills
- Ability to connect content to broader business objectives and marketing strategies
- Deep understanding of social media best practices and experience working within social platforms (e.g., LinkedIn)
- Deep understanding of SEO principles and tools (e.g., SEMrush, Google Analytics)
- Experience working within CMS platforms (e.g., WordPress, HubSpot)
- Highly organized, detail-oriented, and able to manage multiple projects and deadlines in a fast-paced environment
- Strong interpersonal skills with the ability to work cross-functionally
