Exely - Direct Drive for Your Hotel Sales

Customer Growth, Product Marketing Manager

Exely - Direct Drive for Your Hotel Sales

full-time

Posted on:

Location Type: Remote

Location: Kazakhstan

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About the role

  • Your mission is to help hotels grow their direct online revenue using our products (booking engine, hotel website) and by launching marketing initiatives that increase profitability and customer retention.
  • Develop go‑to‑market strategies for new products and features: audience and segment analysis, value proposition development, channel selection.
  • Plan and coordinate launch campaigns for new products, features, and releases — from initial concept and audience segmentation to messaging and promotion channels.
  • Collaborate with product and content teams to define the customer value of new functionality and tailor messaging for different customer segments.
  • Coordinate the creation of marketing assets (email sequences, landing pages, case studies, webinars) to drive engagement and conversion into active product usage.
  • Design and run customer development interviews and research to uncover customer needs, growth drivers, and adoption barriers.
  • Analyze the end‑to‑end customer journey (CJM) from first activation to mature product usage and identify triggers for upsell and retention.
  • Build retention campaigns for different lifecycle stages: activation, upgrade, and re‑engagement.
  • Collect and process customer feedback, monitor NPS, and translate insights into proposals for improving customer experience.
  • Work closely with Commercial and CSM teams to gather insights and ideas that strengthen loyalty within the existing customer base.
  • Plan and execute initiatives that increase revenue from the existing client portfolio (cross‑sell, plan upgrades, growth of direct bookings share).
  • Coordinate a digital traffic project for hotel clients: support hotels in setting up acquisition channels (SEO, paid search, paid social/targeting, AI‑based platforms), analyze performance, and roll out best practices.
  • Coordinate communication between client, marketing, and product teams to ensure that traffic acquisition efforts convert into bookings and commission growth.
  • Prepare funnel and performance analytics for each initiative and identify opportunities to improve key metrics.
  • Optimize and scale successful approaches across the client base.

Requirements

  • 3+ years of experience in lifecycle, CRM, or product marketing roles, ideally in B2B SaaS or digital services.
  • Proven track record of running multi‑channel campaigns (email, in‑product, paid, content) aimed at activation, retention, and upsell.
  • Strong analytical mindset and data‑driven decision‑making: ability to work with funnel metrics, cohorts, A/B tests, and revenue impact.
  • Experience with customer journey mapping and customer research (interviews, surveys, feedback analysis) and turning insights into hypotheses and experiments.
  • Hands‑on experience with performance channels (SEO, paid search, paid social/targeting); ability to brief and challenge agencies or internal specialists.
  • Excellent project management skills: ability to coordinate several initiatives in parallel, align stakeholders, and deliver on time.
  • Strong communication skills in English and native Russian; ability to translate product language into clear customer value for different segments.
  • Proactivity and ownership mindset: readiness to propose new growth ideas, test them fast, and iterate based on results.
  • Nice to have: experience in hospitality, travel tech, or e‑commerce, and familiarity with hotel marketing and direct booking mechanics.
Benefits
  • Competitive salary based on your experience and quater bonus based on your results.
  • Work hours vary depending on your location (Monday-Friday, 40 hours per week).
  • Medical Insurance after probation period (3 months).
  • Possibility to attend courses/conferences paid by company.
  • The start-up environment is fast-paced and constantly growing, with full support from our established international team.
  • Team of motivated experts and great room for professional growth.
  • Online&Offline camps, workshops and gatherings with international team.
  • Network with colleagues from all over the world (Random Coffee Program).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingCRMproduct marketingmulti-channel campaignscustomer journey mappingA/B testingSEOpaid searchpaid socialdata analysis
Soft Skills
analytical mindsetproject managementcommunication skillsproactivityownership mindset