Exely - Direct Drive for Your Hotel Sales

Product Marketing

• Your mission is to help hotels grow their direct online revenue using our products (booking engine, hotel website) and by launching marketing initiatives that increase profitability and customer retention.
• Develop go‑to‑market strategies for new products and features: audience and segment analysis, value proposition development, channel selection.
• Plan and coordinate launch campaigns for new products, features, and releases — from initial concept and audience segmentation to messaging and promotion channels.
• Collaborate with product and content teams to define the customer value of new functionality and tailor messaging for different customer segments.
• Coordinate the creation of marketing assets (email sequences, landing pages, case studies, webinars) to drive engagement and conversion into active product usage.
• Design and run customer development interviews and research to uncover customer needs, growth drivers, and adoption barriers.
• Analyze the end‑to‑end customer journey (CJM) from first activation to mature product usage and identify triggers for upsell and retention.
• Build retention campaigns for different lifecycle stages: activation, upgrade, and re‑engagement.
• Collect and process customer feedback, monitor NPS, and translate insights into proposals for improving customer experience.
• Work closely with Commercial and CSM teams to gather insights and ideas that strengthen loyalty within the existing customer base.
• Plan and execute initiatives that increase revenue from the existing client portfolio (cross‑sell, plan upgrades, growth of direct bookings share).
• Coordinate a digital traffic project for hotel clients: support hotels in setting up acquisition channels (SEO, paid search, paid social/targeting, AI‑based platforms), analyze performance, and roll out best practices.
• Coordinate communication between client, marketing, and product teams to ensure that traffic acquisition efforts convert into bookings and commission growth.
• Prepare funnel and performance analytics for each initiative and identify opportunities to improve key metrics.
• Optimize and scale successful approaches across the client base.

Customer Growth, Product Marketing Manager