Senior Manager, Web Strategist
Remote
Job Level
JuniorMid-Level
About the role
- Evoplay is one of the leading iGaming providers focused on innovative game development and technological solutions
- Build and maintain a qualified base of streamers and influencers relevant to Evoplay’s brand and product range
- Lead creation of a new product tailored for streaming audience including concept development, user flow, and value proposition
- Plan and manage full-cycle influencer campaigns across Twitch, Kick, YouTube Live, and other live streaming ecosystems
- Develop detailed and creative briefs, including content guidelines, brand triggers, technical requirements, and integration objectives
- Initiate and lead communication with influencers from pitch to delivery and reporting
- Negotiate and formalize collaboration terms: content deliverables, timelines, usage rights, and payment
- Collaborate with marketing and creative teams to align influencer activations with broader campaign goals
- Track and analyze campaign effectiveness through key metrics (e.g. AVV, ER, CTR, CPR)
- Maintain structured documentation and deliverables archive (UGC, screenshots, clips, live links)
Requirements
- 2+ years in influencer marketing, preferably in iGaming, betting, or adjacent entertainment niches
- Proven track record of successful campaigns with measurable results
- Strong understanding of live-streaming ecosystems and creator culture on Twitch, Kick, YouTube Live
- Ability to write comprehensive and actionable briefs that combine creative direction with technical clarity
- Excellent negotiation and communication skills, with a structured and professional approach
- English: Upper-Intermediate+ (fluency in both written and verbal communication)
