Evolve

Senior Manager, Growth Marketing

Evolve

full-time

Posted on:

Location Type: Remote

Location: California • Maryland • United States

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Salary

💰 $165,000 - $185,000 per year

Job Level

Senior

About the role

  • Responsible for demand generation end to end – paid acquisition, database marketing, funnel instrumentation, and conversion optimization. Directly accountable for MAL and MQL volume, CPL, CAC, and funnel conversion rates.
  • Build database marketing as a core growth pillar. Scale Evolve's owned-channel acquisition capability — prospect identification, enrichment, segmentation, and outbound programs across both owner and guest databases that compound over time.
  • Instrument the funnel. Build the attribution models, dashboards, and measurement infrastructure that give leadership real-time visibility into pipeline health.
  • Run a continuous experimentation program. Design and execute a testing roadmap across channels, creative, audiences, and landing pages. Build frameworks so experiments compound learnings.
  • Deploy AI as your, and the team’s, default operating mode. Integrate AI across campaign optimization, audience modeling, content generation, and reporting automation.
  • Own the stack, budget, and agency relationships and what all three produce. Set the standard for data-driven funnel performance and spend efficiency at MBRs and QBRs.
  • Lead a high-performing team. Develop your direct reports to operate with autonomy and accountability: a performance marketing manager, and two marketing technology analytics individual contributors.

Requirements

  • A builder profile: you default to creating systems, not managing processes. You're energized by finding efficiencies and playing offense on hard problems.
  • 7+ years in growth, demand generation, or performance marketing across B2B and B2C audiences, with demonstrated success building or scaling database marketing programs in high-growth technology, marketplace, or platform businesses where acquisition systems had to be built.
  • 3+ years leading marketers directly, with demonstrated ability to coach ICs across demand generation and MarTech disciplines. You've built or leveled up a team.
  • Comfortable partnering with the demand generation manager, and can go deep as needed with paid acquisition, marketing automation (Braze or equivalent), SEO/AEO, and analytics platforms.
  • As an AI-first operator, AI is embedded in how you plan, execute, and report. You can speak to specific tools, your use cases, and the measurable impact on your team's output.
  • Strong analytical skills. Experience building attribution models, defining funnel metrics, and translating data into growth strategy. Comfortable with Amplitude or marketing analytics platforms.
  • Experience managing marketing budgets with rigor — building forecasts, tracking spend efficiency, and making reallocation decisions based on performance data.
Benefits
  • Industry-competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting match.
  • 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents, plus infertility coverage.
  • Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage, a low-cost medical option, 10 free mental health visits, and pet insurance.
  • Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday to celebrate what matters most to you.
  • Annual Evolve travel credit after one year and discounts on stays at all Evolve properties.
  • World-class onboarding programs, learning, and development resources to help you grow your impact.
  • Employee Resource Groups celebrating our diverse communities at Evolve.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationdatabase marketingfunnel instrumentationconversion optimizationattribution modelscampaign optimizationaudience modelingcontent generationanalyticsperformance marketing
Soft Skills
leadershipcoachingautonomyaccountabilityefficiencyproblem-solvinganalytical skillscollaborationcommunicationteam development