everydays GmbH

Content Marketing Manager

• Production of UGC videos focused on recipes and the use of our products
• Creation of Reels, TikToks and ad creatives in recipe format
• Development of new recipe ideas for our social media channels
• Preparation and presentation of recipes on camera
• Recording voiceovers, talking-head sequences and food content
• Collaboration with the marketing team to develop new content ideas

Working Student UGC Content Creation — Recipes Focus

Influencer Marketing

• Du identifizierst relevante Influencer, Creator und Communities und begeisterst sie langfristig für unsere Mission.
• Du betreust eigenverantwortlich ein aktives Portfolio von 25+ Influencern und entwickelst Top-Performer gezielt weiter.
• Du baust langfristige Brand-Ambassador-Partnerschaften auf und entwickelst kreative Konzepte, Storylines und Kampagnenformate gemeinsam mit Creatorn.
• Du entwickelst kanalübergreifende Influencer-Strategien für Plattformen wie Instagram, TikTok, YouTube, Twitch, Podcasts und weitere relevante Creator-Channels.
• Du erkennst neue Plattformen, Trends und Creator frühzeitig und testest innovative Formate proaktiv.
• Du verantwortest die strategische und operative Planung sowie Umsetzung von Influencer-Kampagnen mit Fokus auf: -Brand Awareness -Performance & Conversion -Community Building -Storytelling & virale Formate.
• Du analysierst Kampagnen- und Creator-Performance anhand relevanter KPIs und leitest datenbasierte Optimierungen ab.
• Du arbeitest eng mit Paid Media, Brand, Content und Performance Marketing zusammen und verstehst die Wechselwirkungen des gesamten Marketing-Mix.
• Du bringst neue Ideen ein, hinterfragst bestehende Prozesse und entwickelst unser Influencer Marketing kontinuierlich weiter.

Mid/Senior Influencer Marketing Manager

Performance Marketing

• You take full operational responsibility for our three paid channels: Google Ads (Search, Shopping, PMax, YouTube), Amazon PPC (Sponsored Products, Sponsored Brands, Sponsored Display) and Native Ads (Taboola/Outbrain)
• You independently manage campaign structure, bidding strategies, budget allocation and continuous A/B testing across all channels
• You work closely with our Head of Growth – they set the strategic direction, you execute it with hands-on expertise
• You actively work with our attribution and BI tools (e.g., getklar, adtribute, Triple Whale) and use the data for concrete optimization decisions
• You keep tracking clean: cross-domain tracking, server-side tracking, conversion modeling – you spot problems before anyone else does
• You collaborate with the creative team and provide platform-specific feedback: what works on Search, what works on Amazon PDPs, what works as a Native advertorial
• You actively use AI tools – especially Claude – for analysis, research, reporting and accelerating processes
• You monitor competitors and platform updates across all three channels and implement relevant learnings immediately

Working Student UGC Content Creation — Recipes Focus

Mid/Senior Influencer Marketing Manager

Senior Paid Media Manager – Google, Amazon, Native