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Senior Paid Media Manager – Google, Amazon
everydays GmbHSenior Paid Media Manager for everydays, responsible for Google Ads and Amazon PPC strategies. Leading in-house paid media management with a focus on performance and conversion optimization.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing Google Ads and Amazon PPC campaigns, with a strong focus on direct response marketing and optimization strategies. Proficient in tracking, measurement, and utilizing AI tools for data-driven decision-making.
Highest-signal resume keywords
Google Ads ManagementAmazon PPC ExpertiseAttribution Tools ExperienceDirect Response MarketingAI Tool Utilization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Structure ManagementBidding StrategiesBudget AllocationA/B TestingTracking and MeasurementConversion ModelingListing OptimizationBSR DynamicsNative Ads ManagementData Analysis
Soft Skills
Autonomous WorkStructured ApproachCollaboration with Creative Team
Tools & Technologies
Google AdsAmazon PPCGA4GTMGetklarAdtributeTriple WhaleClaude
Industry Keywords
D2C EnvironmentDirect ROASRevenue ImpactCross-Domain TrackingServer-Side TrackingPerformance MaxSponsored ProductsSponsored BrandsSponsored DisplayAdvertorial
About the role
Key responsibilities & impact- You take full operational responsibility for our three paid channels: Google Ads (Search, Shopping, Performance Max, YouTube), Amazon PPC (Sponsored Products, Sponsored Brands, Sponsored Display), and ideally Native Ads (Taboola/Outbrain)
- You independently manage campaign structure, bidding strategies, budget allocation, and continuous A/B testing across all channels
- You work closely with our Head of Growth — they set the strategic direction, and you implement it with hands-on expertise
- You actively work with our attribution and BI tools (e.g., getklar, adtribute, Triple Whale) and use the data to make concrete optimization decisions
- You keep tracking clean: cross-domain tracking, server-side tracking, conversion modeling — you spot issues before anyone else does
- You collaborate with the creative team and provide platform-specific feedback: what works on Search, what performs on Amazon product detail pages (PDPs), and what works as a native advertorial
- You actively use AI tools — especially Claude — for analysis, research, reporting, and process acceleration
- You monitor competitors and platform updates across all three channels and implement relevant insights directly
Requirements
What you’ll need- Several years of demonstrable senior experience in Google Ads and Amazon PPC — ideally from a D2C environment with direct ROAS and revenue impact
- Deep understanding of direct response marketing: you know what separates a profitable funnel from an expensive awareness campaign
- Solid know-how in tracking and measurement: GA4, GTM, server-side tracking, cross-domain — you understand what happens under the hood
- Experience with attribution tools (Northbeam, Triple Whale, etc.) — you can read data and act on it
- Amazon expertise beyond keyword bidding: you understand listing optimization, BSR dynamics, and the logic of the Amazon algorithm
- Ideally experience with native ads (Taboola/Outbrain) or a clear willingness to help build out this channel
- You work in a structured, autonomous, and fast-paced manner — without needing micromanagement
- Claude/AI competency: you use AI not as a toy, but as a real lever for efficiency
Benefits
Comp & perks- Full channel ownership for Google, Amazon, and Native — with real budgets and real impact
- A strong performance team with an experienced Head of Growth by your side
- The freedom of a freelancer combined with the planning security of an employee
- A salary that reflects your seniority
- Professional technical setup (of course)
- Real ownership — you're an entrepreneur within the company, not just an executor
- Two major offline team events per year, in Germany and abroad