Own and optimize the programmatic monetization strategy on our portfolio of trusted health and wellness brands.
Maximize revenue and eCPM performance for third-party revenue across the entire portfolio of digital properties, including websites and apps.
Setup and manage sell-side partners, through a variety of programmatic integrations, including header-bidding channels.
Test and perform yield analysis to determine optimal integrations for each partner and contribute to overall revenue strategy.
Surface risks, trends, and optimization opportunities through clear documentation and communication.
Work closely with vendors (SSPs/partners) to generate recommendations, troubleshoot technical issues, and improve overall ad quality.
Actively debug display and video ad delivery on web pages and apps using browser developer tools and Charles to quickly diagnose and resolve issues.
Monitor and maintain ad quality across our portfolio, including updating blocklists and monitoring network requests.
Collaborate across departments to build and test custom ad revenue programs.
Provide weekly updates and data-driven insights to senior executives on revenue performance.

Requirements

Strong knowledge and expert-level hands-on experience working within Google Ad Manager (GAM) for comprehensive ad trafficking, testing, and reporting.
Proven practical experience setting up, managing, and optimizing all aspects of sell-side programmatic channels, including header-bidding partners.
Strong Hands-on technical aptitude required for in-depth troubleshooting and debugging of complex ad technology integrations using tools like browser developer consoles and Charles.
Strong analytical background and excellent quantitative skills required to drive strategic decisions.
Must be proficient with BI tools (Domo, Tableau, Looker, etc.) and possess Intermediate to Advanced Microsoft Excel Skills (Pivot Tables, VLOOKUP, SUMIF, etc.) for data visualization.
Minimum 2+ years of relevant experience in Yield Management within a digital Ad Agency, Publisher, or Ad Tech Vendor is preferred.
Excellent communication, follow-through, and interpersonal skills, coupled with a keen interest in digital media operations and the online advertising ecosystem.
Bachelor's degree in business, mathematics, science, technical field or equivalent experience.

Benefits

comprehensive medical, dental and vision coverage
life and disability benefits
Flexible Spending Accounts (FSAs)
401(k) with company match
Employee Stock Purchase Plan
Flexible Time Off
Volunteer Time Off
paid holidays
family building and caregiving support
generous Family Care and Parental leave
Fitness Reimbursement
access to wellness programs

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

programmatic monetizationeCPM performanceyield analysisad traffickingtroubleshootingdata visualizationMicrosoft Excelheader-biddingad technology integrationsquantitative skills

Soft Skills

communicationinterpersonal skillsanalytical skillsfollow-throughcollaborationproblem-solvingstrategic decision-makingdocumentationrecommendation generationinterest in digital media operations