Eventeny

Growth Marketing

• Develop and execute growth marketing strategies across paid, organic, lifecycle, referral, conference, and partnership channels.
• Own brand awareness and customer acquisition initiatives.
• Build and optimize multi-channel campaigns to drive qualified leads and revenue growth.
• Analyze campaign and funnel performance to identify trends, opportunities, and areas for optimization.
• Lead A/B testing and experimentation efforts across landing pages, messaging, email flows, ads, and product experiences.
• Collaborate with creative and content teams to develop compelling growth-focused campaigns and assets.
• Monitor and report on KPIs, including CAC, conversion rates, pipeline contribution, ad performance, and ROI.
• Research customer behavior, market trends, and competitive positioning to inform strategy.
• Manage marketing automation workflows, segmentation, and reporting infrastructure.
• Lead and evolve the growth marketing division by establishing priorities, processes, and performance standards.
• Mentor and develop team talent through coaching, feedback, and career growth opportunities.
• Foster a culture of experimentation, collaboration, accountability, and continuous learning across the team.

Growth Marketing Manager

Product Designer

• Collaborate with the design team to evolve and maintain the design system, ensuring components and documentation remain consistent, scalable, and up to date
• Design, prototype, and test intuitive solutions that simplify complex workflows and improve clarity of our digital products
• Develop deep empathy for our customers and translate both qualitative insights and quantitative data into creative ideas and informed design decisions
• Collaborate with other designers, UX research, product managers and engineering leads supporting the product roadmap and drive solutions
• Deliver high-quality interfaces that contribute to a high standard for design excellence
• Share work consistently in design reviews, contributing to a culture of open feedback and continuous iteration
• Integrate ADA and accessibility best practices throughout the design process, using the right tools to ensure inclusive, compliant experiences for all users

Events

• Develop and execute a comprehensive event marketing plan supporting lead generation, pipeline acceleration, and customer retention.
• Partner with Sales and Customer Success to identify target accounts, define event objectives, and align event activities with GTM priorities.
• Evaluate and recommend which annual conferences and trade shows to attend based on ROI and strategic impact.
• Plan and launch regional meetups or customer events to build community and engagement.
• Manage all event logistics, including booth design, shipping, travel, collateral, and on-site execution.
• Oversee timelines, budgets, and vendor relationships to ensure each event runs smoothly and efficiently.
• Collaborate with the creative team on branded experiences, signage, giveaways, and pre/post-event campaigns.
• Capture leads, feedback, and data from each event to continuously optimize performance.
• Track event-driven leads, influence on pipeline, and ROI using CRM and marketing automation tools.
• Work closely with Sales to ensure leads are properly followed up and attributed.
• Design retention-focused activations at events — such as customer appreciation moments or live feedback sessions.
• Analyze results, report on KPIs, and make data-informed recommendations for future events.

Field Marketer, Events Coordinator

QA Engineer

• Lead the Technical Evolution: Mentor and upskill the QA specialist team, transitioning from a, primarily, manual workflow practice to a standardized QA model including automated regression testing and technical documentation.
• Act as the "Gatekeeper": Collaborate directly with Engineering, Product, and Design to ensure every release meets a high standard for quality and stability.
• Implement Hybrid Testing: Maintain high-quality manual testing while building out automated frameworks to reduce overhead.
• Manage the Bug Lifecycle: Triage issues based on customer impact and business goals, ensuring the Engineering team is focused on the most critical friction points.
• Scale the Culture: Foster a culture of "Quality-First" within the broader team, ensuring that speed of growth never comes at the expense of our customers' trust.
• Product Expertise: Become an absolute expert on the Eventeny product to anticipate how new features might break existing workflows for a 5,000+ person festival or convention.

Quality Assurance Manager

Financial Planning and Analysis

• Support the update and maintenance of the company's FP&A model.
• Perform monthly variance analysis (actuals vs. plan) and identify key drivers and actionable insights.
• Analyze key business metrics such as revenue growth, CAC, LTV, and margin to evaluate performance.
• Partner with teams across Sales, Marketing, and Product to evaluate initiatives and improve ROI.
• Translate financial and operational data into clear insights and recommendations for leadership.
• Support strategic projects such as pricing, cost optimization, and growth initiatives.
• Take ownership of gathering, cleaning, and structuring data from multiple sources to ensure accuracy and usability.
• Build and maintain scalable reporting frameworks, dashboards, and KPI tracking systems.
• Standardize recurring reports and improve the speed and quality of business insights.
• Identify opportunities to automate and streamline data workflows.
• Conduct cohort analysis, retention tracking, and unit economics evaluation.
• Monitor and improve visibility into key SaaS metrics and performance drivers.
• Oversee accounts payable processes to ensure timely, accurate, and well-controlled expense management.
• Review and monitor company spending.
• Identify trends, anomalies, and cost-saving opportunities.
• Act as a finance partner to various teams, providing data-driven support for day-to-day and strategic decisions.

Growth Marketing Manager

Product Designer

Field Marketer, Events Coordinator

Quality Assurance Manager

Financial Analyst