Product Marketing

• - Product Marketing Strategy: Own and evolve the company’s product marketing strategy to drive market expansion and revenue growth across Eve’s product suite.
• - Customer and Competitive Insights: Conduct market & competitive research and develop a deep understanding of our customer’s needs that inform our GTM strategy and product roadmap.
• - Content and Enablement: Equip the GTM team with the right messaging, content, and tools to effectively communicate our value proposition to both win and retain customers.
• - Product Messaging: Create clear, compelling messaging and positioning that effectively communicates Eve’s value proposition and established differentiation in the legal AI market.
• - Product Launches: Lead the planning and execution of product launches, including GTM strategies, cross-functional coordination, and post performance analysis to ensure adoption.
• - Cross-functional leadership: Collaborate with Sales, Success, and Product teams to develop and execute an overall product marketing strategy that drives business impact.

Vice President, Product Marketing

People Operations

• Build and own Eve’s People function across all areas: talent development, performance, total rewards, engagement, culture, and People operations
• Partner with the executive team to define organizational strategy, workforce planning, and long-term hiring needs
• Establish scalable systems, processes, and policies that reinforce a high-performance, high-trust culture
• Lead annual performance, compensation, and promotion cycles from strategy through execution
• Develop career frameworks, leveling guides, and manager enablement programs aligned with company goals
• Partner with leadership on compensation philosophy, equity strategy, and benchmarking tools (e.g., Pave)
• Design and run engagement surveys, synthesize insights, and track progress over time
• Own employee relations, partnering closely with managers on coaching, development, and conflict resolution
• Serve as a champion for a culture grounded in accountability, transparency, and operational excellence
• Build and refine processes for onboarding, offboarding, and the full employee lifecycle
• Oversee HRIS administration, reporting, People systems, and documentation
• Maintain compliant policies in partnership with legal, with deep familiarity in California and multi-state employment law
• Ensure People Operations is scalable, data-driven, and highly effective

Vice President, People

Marketing

• Own Eve's marketing website end-to-end: architecture, performance, SEO, AEO, and conversion optimization
• Build agents that work around the clock to automate lead generation
• Build marketing automation infrastructure that orchestrates multi-step campaigns across channels and eliminates manual processes
• Design data collection and analysis systems that identify high-value prospects through public data sources and industry intelligence
• Develop automated monitoring systems that track prospect activities and market events to enable timely, contextual outreach
• Create interactive, data-driven marketing assets and tools that generate qualified leads while showcasing Eve's capabilities
• Architect robust data pipelines for lead scoring, audience segmentation, and campaign optimization
• Leverage AI tools and LLMs to enhance data processing, content generation, and intelligent automation across marketing workflows
• Integrate and optimize marketing and sales tools through API development, creating seamless workflows that improve team efficiency
• Build custom analytics and reporting systems that provide actionable insights into marketing performance and prospect behavior
• Serve as the primary point of contact for our ops and data teams, ensuring marketing’s data is accessible in business intelligence tools for automated reporting
• Collaborate with Marketing, Sales, and Product teams to translate business requirements into scalable technical solutions

Senior Marketing Engineer

Social Media Manager

• Build and scale Eve's customer advocacy program, transforming satisfied users into visible champions through case studies, testimonials, video content, and referrals
• Own and grow Eve's social media presence on Instagram, Facebook, TikTok, and LinkedIn with content by plaintiff lawyers, for plaintiff lawyers that regularly resonates with our target audience
• Source 20+ pieces of customer content per quarter across formats — video testimonials, case studies, social posts, webinar speakers, and co-marketing opportunities
• Create a signature customer awards program that generates earned media, social proof, and amplification opportunities
• Develop scalable systems for identifying, recruiting, and activating referenceable customers while ensuring seamless handoffs to Sales and Customer Success
• Design social content strategies that elevate customer voices, showcase their wins, and position Eve customers as the most innovative plaintiff attorneys in the country
• Track and report on pipeline influence, advocacy participation, social media growth, content production, and referral conversions
• Partner with Marketing, Customer Success, and Sales to equip teams with customer stories and advocacy assets that accelerate pipeline and retention

Vice President, Product Marketing

Vice President, People

Senior Marketing Engineer

Senior Customer, Social Media Marketer