Salary
💰 $80,000 - $90,000 per year
About the role
- Maintain and expand social media presence, crafting sharp copy, engaging audiences, growing followers, and raising benchmark metrics
- Maintain primary responsibility for publishing content to principal’s social media channels
- Collaborate with communications, editorial, video, and design teams to identify and achieve common goals, including shaping promotional content to principal’s voice, tone and cadence
- Manage relationships with key stakeholders across all social media platforms
- Pull and analyze social media data and metrics to assess content performance
- Monitor social media trends and identify opportunities to optimize an evolving strategy
- Bring the latest industry insights, trends and best practices as they relate to principal’s followers while expanding an audience that intersects with global politics and nonpartisan analysis
- Develop a process to identify and streamline content priorities of principal’s affiliated brands (first 6-8 months)
- Analyze performance metrics of all accounts and make recommendations to optimize content based on each network’s audience (first 6-8 months)
- Accelerate followership growth and engagement across social accounts (first 6-8 months)
Requirements
- Bachelor’s degree in journalism, communications, political science, or relevant field
- expertise with various social media platforms – including but not limited to LinkedIn, Meta, X, Instagram, TikTok, Threads, Bluesky – and hands-on experience with social analytics, including platform analytics offerings
- strong command of geopolitics and the digital breaking news media ecosystem
- knowledge of social media scheduling and reporting software (experience with Sprout Social, Hootsuite, or comparable platform)
- experience developing social promotion assets, such as graphics, GIFs, and promotional videos
- creativity, sense of humor, humility, and entrepreneurial instincts in a constantly shifting digital media landscape
- outstanding time management, written communication, and consensus-building skills, with a keen attention to detail
- superior computer skills, including Microsoft Office suite