Euna Solutions

Product Marketing Manager

Euna Solutions

full-time

Posted on:

Location Type: Hybrid

Location: Oakville • Canada

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Salary

💰 $67,200 - $84,000 per year

About the role

  • We are seeking a Product Marketing Manager to drive the go-to-market strategy, messaging, and positioning for our GovTech software solutions.
  • Develop and execute go-to-market strategies for new product launches and enhancements.
  • Own and refine product messaging, positioning, and storytelling to communicate our value proposition effectively.
  • Work cross-functionally with a talented team of Product Marketers across our product suite.
  • Define and optimize the buyer/customer journey, ensuring clear value messaging at every stage.
  • Create and maintain competitive intelligence insights to inform positioning and differentiation strategies.
  • Develop sales enablement materials, including pitch decks, battle cards, FAQs, and value frameworks.
  • Collaborate with Demand Generation and Digital Marketing teams to create compelling campaigns that drive awareness and pipeline growth.
  • Track and analyze the success of product marketing initiatives, providing insights to refine and optimize messaging and positioning.

Requirements

  • 5+ years of product marketing experience, preferably in SaaS, B2B technology, or public sector software.
  • Strong understanding of go-to-market strategies, value-based messaging, and competitive positioning.
  • Proven ability to develop compelling narratives that resonate with multiple audiences, including government agencies and public institutions.
  • Experience working cross-functionally with Sales, Product, and Customer Success teams.
  • Excellent writing, storytelling, and presentation skills.
  • Is a full-stack marketer with deep understanding of sales and marketing funnel.
  • Analytical mindset with the ability to translate data into actionable insights.
  • Self-starter with a strategic mindset and a passion for driving business impact.
  • Multi-disciplined marketer with experience in digital and demand is a plus.
Benefits
  • Competitive wages
  • Wellness days
  • Community Engagement Committee
  • Flexible workday
  • Benefits Ask us for a copy of our health and dental benefits!
  • Culture committee
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategiesvalue-based messagingcompetitive positioningsales enablement materialsdigital marketingcampaign developmentdata analysisnarrative developmentSaaS
Soft Skills
storytellingpresentation skillsanalytical mindsetstrategic mindsetself-startercross-functional collaborationcommunication skillsbusiness impact focusmulti-disciplined marketingresonating narratives