Ethos

Creative Strategist

• Ethos: make getting life insurance easier, faster and better using technology and predictive analytics
• Shape the roadmap and build a robust pipeline of performance creative for paid social across Instagram, Facebook, TikTok, and X
• Stay on top of trends and competitor strategies to identify breakout formats or platforms
• Conduct deep consumer research to translate audience insights into powerful ad messaging and value propositions
• Review all creative assets (copy and design) for message clarity, strategic alignment, and adherence to direct response best practices
• Provide clear, actionable feedback to the creative team and collaborate with media buying and growth teams to analyze ad performance
• Be detail-oriented and capable of meeting tight deadlines in a fast-paced environment

Senior Paid Social Creative Strategist

Full-stack Engineer

As a Senior Software Engineer, you'll work across the stack and be responsible for building scalable platform services and systems.
You’ll work closely with other engineers to build and ship key features.
Design, build and maintain complex backend systems
Collaborate with other engineers, PMs and non-technical stakeholders to develop and ship features
Design, build, and maintain our API’s
Find and solve performance issues
Participate in code reviews
Communicate best practices to the team
Mentor junior engineers

Senior Software Engineer

• Lead the conceptual development and execution of video and TV campaigns, including scripts for :15 and :30 second spots
• Craft engaging and effective scripts for various video platforms, including YouTube, OTT, and paid social
• Develop scripts for user-generated content (UGC) and talking points for influencer and podcast host collaborations
• Collaborate with our internal creative team and external agencies to bring ideas to life, from initial concept to final production
• Opportunity to stretch your creative muscles across other channels as needed, including email marketing and paid social
• Understand consumer research and pain points to write compelling, persuasive copy with clear CTAs to drive conversion
• Collaborate with cross-functional partners to ensure a consistent and cohesive brand voice across all consumer touch points
• Review performance data to understand what's working and what isn't, and use those insights to optimize future creativity

Senior Paid Social Creative Strategist

Senior Software Engineer

Creative Lead, Copy, TV & Video