Creative Strategist
Tinuiti
Senior Paid Social Creative Strategist
Ethos
full-time
Posted on:
Location: California • 🇺🇸 United States
Visit company websiteSalary
💰 $114,000 - $203,000 per year
Job Level
Senior
About the role
- Ethos: make getting life insurance easier, faster and better using technology and predictive analytics
- Shape the roadmap and build a robust pipeline of performance creative for paid social across Instagram, Facebook, TikTok, and X
- Stay on top of trends and competitor strategies to identify breakout formats or platforms
- Conduct deep consumer research to translate audience insights into powerful ad messaging and value propositions
- Review all creative assets (copy and design) for message clarity, strategic alignment, and adherence to direct response best practices
- Provide clear, actionable feedback to the creative team and collaborate with media buying and growth teams to analyze ad performance
- Be detail-oriented and capable of meeting tight deadlines in a fast-paced environment
Requirements
- 5-10 years of experience as a Paid Social Creative Strategist or in a similar performance creative role, with a strong focus on direct-to-consumer (DTC) brands
- Proven experience working for brands with non-physical products, such as in the fintech space
- Deep knowledge of direct response (DR) best practices and a track record of creating high-performing ad creative
- A strong portfolio demonstrating a strategic approach to paid social advertising and a keen understanding of what drives conversions
- An innate curiosity for social media trends and a proactive approach to sourcing competitive inspiration
- Exceptional communication skills with the ability to articulate strategic rationale and provide constructive feedback to a creative team
- Proficiency in leveraging performance data to inform and optimize creative decisions
