Senior Paid Social Creative Strategist

Ethos

full-time

Posted on: 8/27/2025

Origin: • 🇺🇸 United States • California

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💰 $114,000 - $203,000 per year

Senior

About the role

Ethos: make getting life insurance easier, faster and better using technology and predictive analytics
Shape the roadmap and build a robust pipeline of performance creative for paid social across Instagram, Facebook, TikTok, and X
Stay on top of trends and competitor strategies to identify breakout formats or platforms
Conduct deep consumer research to translate audience insights into powerful ad messaging and value propositions
Review all creative assets (copy and design) for message clarity, strategic alignment, and adherence to direct response best practices
Provide clear, actionable feedback to the creative team and collaborate with media buying and growth teams to analyze ad performance
Be detail-oriented and capable of meeting tight deadlines in a fast-paced environment

5-10 years of experience as a Paid Social Creative Strategist or in a similar performance creative role, with a strong focus on direct-to-consumer (DTC) brands
Proven experience working for brands with non-physical products, such as in the fintech space
Deep knowledge of direct response (DR) best practices and a track record of creating high-performing ad creative
A strong portfolio demonstrating a strategic approach to paid social advertising and a keen understanding of what drives conversions
An innate curiosity for social media trends and a proactive approach to sourcing competitive inspiration
Exceptional communication skills with the ability to articulate strategic rationale and provide constructive feedback to a creative team
Proficiency in leveraging performance data to inform and optimize creative decisions