Ethos

Creative Lead, Copy, TV & Video

Ethos

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $114,000 - $203,000 per year

Job Level

Senior

About the role

  • Lead the conceptual development and execution of video and TV campaigns, including scripts for :15 and :30 second spots
  • Craft engaging and effective scripts for various video platforms, including YouTube, OTT, and paid social
  • Develop scripts for user-generated content (UGC) and talking points for influencer and podcast host collaborations
  • Collaborate with our internal creative team and external agencies to bring ideas to life, from initial concept to final production
  • Opportunity to stretch your creative muscles across other channels as needed, including email marketing and paid social
  • Understand consumer research and pain points to write compelling, persuasive copy with clear CTAs to drive conversion
  • Collaborate with cross-functional partners to ensure a consistent and cohesive brand voice across all consumer touch points
  • Review performance data to understand what's working and what isn't, and use those insights to optimize future creativity

Requirements

  • 5-10 years of experience as a Copywriter, with significant time spent writing for video and TV
  • A portfolio that demonstrates a strong command of direct response (DR) principles, in addition to brand-focused work
  • Experience working in a fintech or similar industry (e.g., SaaS, subscription-based services, non-physical products) is a huge plus
  • Proven ability to write compelling, punchy copy that captivates audiences in short-form video
  • A collaborative spirit and the ability to thrive in a fast-paced environment
  • Excellent communication and presentation skills, with the ability to articulate your creative vision to stakeholders
  • Familiarity with the TV production process, including experience on set and working with directors, producers, and editors