Creative Strategist
Tinuiti
Creative Lead, Copy, TV & Video
Ethos
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $114,000 - $203,000 per year
Job Level
Senior
About the role
- Lead the conceptual development and execution of video and TV campaigns, including scripts for :15 and :30 second spots
- Craft engaging and effective scripts for various video platforms, including YouTube, OTT, and paid social
- Develop scripts for user-generated content (UGC) and talking points for influencer and podcast host collaborations
- Collaborate with our internal creative team and external agencies to bring ideas to life, from initial concept to final production
- Opportunity to stretch your creative muscles across other channels as needed, including email marketing and paid social
- Understand consumer research and pain points to write compelling, persuasive copy with clear CTAs to drive conversion
- Collaborate with cross-functional partners to ensure a consistent and cohesive brand voice across all consumer touch points
- Review performance data to understand what's working and what isn't, and use those insights to optimize future creativity
Requirements
- 5-10 years of experience as a Copywriter, with significant time spent writing for video and TV
- A portfolio that demonstrates a strong command of direct response (DR) principles, in addition to brand-focused work
- Experience working in a fintech or similar industry (e.g., SaaS, subscription-based services, non-physical products) is a huge plus
- Proven ability to write compelling, punchy copy that captivates audiences in short-form video
- A collaborative spirit and the ability to thrive in a fast-paced environment
- Excellent communication and presentation skills, with the ability to articulate your creative vision to stakeholders
- Familiarity with the TV production process, including experience on set and working with directors, producers, and editors
