Ethena

Product Marketing

• Own Positioning, Messaging & Packaging: Define the ICP & Value Props: Deeply understand our buyer personas across our product lines, shaping how we articulate our value to prospects and existing clients alike.
• Master Pricing & Packaging: Partner with leadership to evaluate and optimize pricing models and product tiers as our platform grows.
• Tell the "Why": Go beyond the "what" and "when" of releases. You will articulate *why* we built a feature, *how* it solves real customer pain points, and why it matters in the market.
• Embed Deeply with Product: Pull up a chair to Product team meetings and rituals. You’ll be the voice of GTM within Product and the voice of Product within Marketing and the broader Commercial team.
• Decode the Roadmap: Proactively dig into upcoming features, unearthing the underlying strategy so you can build impactful launch plans well before code hits production.
• Drive Launches & Hands-On Execution: End-to-End Launch Ownership: Lead launch orchestration across Product, Marketing, Sales, CS, and Support so internal teams and external customers are aligned and hyped.
• Create the Artifacts: Roll up your sleeves to create pitch decks, one-sheets, product web pages, explainer videos, and outbound messaging templates. Leverage AI tools or do a bit of "vibe coding" to prototype web pages, interactive tools, or automated workflows on the fly.
• Customer-Facing Engagement: Host product webinars, showcase new features directly to clients, and collaborate closely with our Customer Marketing Manager (CMM) on post-sale expansion strategies.

Senior Product Marketing Manager

Learning and Development

• Serve as people manager for the LX team, setting clear expectations, enabling success and growth, and holding the team accountable
• Defining a vision for how the LX team operates, leveraging industry best practices and personal experience with creative teams to do so
• Identify and implement improvements that increase team capacity and output, making the most of our team, budget, and tools
• Continuously evaluate and adopt cutting-edge tools, particularly AI and automation, to increase the team's pace and throughput
• Partner cross-functionally with the Product Management team to align LX's output with company priorities

Head of Learning Experience

Sales Engineer

• Partner with AEs and CSMs during the sales cycle to understand customer needs, demo Ethena's platform, and help build proposals that address customer pain points.
• Help maintain and refine the Ethena demo environment so it reflects our latest AI features, use cases, and real-world client setups.
• Build custom walkthroughs, prototypes, and tailored demos for deals, such as custom content builds, course-editing demonstrations, and integrations.
• Translate product, content, and AI feature specs into customer-ready language, both in live calls and in sales assets.
• Build a deep understanding of our solutions and field technical and implementation questions on topics such as data security, HRIS integrations, and customization, escalating the most complex to your manager.
• Draft responses for RFPs, pilots, and security reviews
• Collect real-time feedback from prospects and relay it back to Product and Engineering.
• Create and maintain sales-ready assets such as talk tracks, decks, video tutorials and Looms, and objection handling.
• Enable AEs and CSMs on new product updates, features and functionality.