Coordinate pre-show and post-show meetings with sales team; gather feedback and implement improvements
Plan and organize after-show events such as dinners and customer gatherings
Travel to shows to assist with setup, staffing, and observe customer engagement
Maintain event calendars, deadlines, documentation, and inventory of promotional items and marketing materials
Maintain trade show budget, process invoices, analyze show costs, leads, and ROI
Partner with agency for trade show-focused blogs and collaborate on event content, presentations, speaking sessions, and webinars
Assist in campaign management including pre-show and post-show advertising, e-blasts, and KPI tracking
Track, analyze, and report event performance metrics to identify trends and optimize programs
Support miscellaneous marketing activities: product photography, photoshoots, video and ad coordination
Comply with company C-TPAT and TSA security procedures
Perform other duties as assigned
Requirements
Minimum of a Bachelor's degree (or equivalent)
1-3 years of experience in event marketing, trade show coordination, or marketing communications (minimum 12 months)
Combination of experience and/or education will be taken into consideration
Proficiency in Microsoft Office (Word, Excel and PowerPoint)
Experience with event management tools, social media platforms, and design tools (Adobe Creative Suite – InDesign, Photoshop, Illustrator a plus; Canva)
Experience with content marketing and digital campaigns preferred
Experience with CRM systems; Salesforce a plus
Experience with Constant Contact or other email marketing programs
Strong proofreading and editing skills with attention to detail
Ability to read and interpret complex business and/or technical documents
Ability to write comprehensive reports and detailed business correspondence
Strong project management and organizational skills; ability to manage multiple deadlines
Ability to present to groups and work collaboratively across departments
Problem-solving skills and ability to follow procedures for moderately complex problems
Valid driver’s license required
Must be eligible to work in the United States; EFW will not sponsor new applicants
Candidates must successfully pass a drug screen and background check