Escalent

Assistant Manager – Marcom

Escalent

full-time

Posted on:

Location Type: Remote

Location: India

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About the role

  • The Assistant Manager Marketing Communications will play a critical role within the Marketing Operations leadership team, driving content quality, performance optimization, and AI-led marketing execution across owned, earned, and paid channels.
  • Conduct regular content audits across website pages, blogs, social channels, and paid assets to assess relevance, performance, consistency, and accuracy.
  • Edit and refine content to ensure clarity, credibility, and differentiationespecially for insight-led and thought leadership content.
  • Own end-to-end social media strategy and execution across priority platforms (LinkedIn, X, etc.).
  • Write and optimize Google Ads and paid social copy focused on relevance, quality score, and conversion.
  • Measure content performance across owned, social, paid, organic, and AI search channels.
  • Lead AI adoption initiatives within Marketing Operations, focusing on content, communications, and productivity.

Requirements

  • 6-9 years of experience in marketing communications, content strategy, or performance content roles.
  • Strong experience in content auditing, optimization, editing, and copywriting.
  • Hands-on experience managing social media and paid media copy (Google Ads preferred).
  • Exposure to or strong interest in AI, LLMs, and emerging search behaviors.
  • Exceptional writing, editing, and content optimization capabilities.
  • Strong understanding of SEO, organic growth, AI search visibility, and performance metrics.
  • Comfortable using AI tools for content creation, optimization, and analysis.
  • Strong stakeholder management and communication skills.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
content strategycontent auditingcontent optimizationcopywritingsocial media managementGoogle AdsSEOperformance metricsAI toolsAI search visibility
Soft Skills
writingeditingstakeholder managementcommunicationclaritycredibilitydifferentiationperformance optimizationleadershipcreativity