Stagiaire Marketing, Réseaux Sociaux
BlaBlaCar
EMEA Loyalty Marketing Manager
ESA - Electronic Security Association
full-time
Posted on:
Location Type: Hybrid
Location: 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and implement regional loyalty marketing strategies aligned with Resideo’s global loyalty vision and EMEA market objectives.**
- Partner with wholesalers across the UK, Germany, the Netherlands, and other key markets to define joint go-to-market activities.**
- Localize global campaign frameworks to meet the needs of contractors in EMEA.**
- Align with the Loyalty leadership team to execute program milestones, including regional launches and ongoing growth initiatives.**
- Plan and launch co-branded loyalty campaigns with wholesalers, including email, digital, in-branch, and event activations.**
- Drive contractor engagement campaigns highlighting Pro PERKS benefits, product certificate promotions, and reward awareness.**
- Support the creation of marketing toolkits, ensuring alignment with Resideo’s Design Language System (DLS).**
- Create training guides, communication plans, and onboarding tools to support wholesalers and contractors.**
- Facilitate program onboarding and awareness webinars tailored for regional markets.**
- Partner with sales and marketing teams to ensure consistent messaging and adoption of Pro PERKS dashboards and program features.**
- Track KPIs including program enrollment, contractor engagement, and campaign ROI.**
- Report insights on regional Pro PERKS performance to leadership.**
- Monitor the effectiveness of communication strategies and marketing toolkits, recommending improvements.**
- Act as the regional marketing liaison between global loyalty, local sales, and channel teams.**
- Collaborate with product marketing, operations, IT, and finance to ensure aligned execution of loyalty campaigns.**
- Share regional insights and best practices with global counterparts.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.**
- 4–7+ years of experience in B2B channel marketing, loyalty marketing, or contractor/wholesaler engagement.**
- Proven success in executing co-branded programs and managing regional partner relationships.**
- Strong project management and organizational skills with the ability to manage multiple initiatives across markets.**
- Proficiency with CRM, PRM, and marketing tools (e.g., Salesforce, Impartner, HubSpot/Marketo).**
- Excellent written and verbal communication skills in English (additional European languages preferred).
Benefits
- Resideo provides comprehensive benefits, including life and health insurance, life assistance program, accidental death and dismemberment insurance, disability insurance, 401k Plan, vacation & holidays.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B channel marketingloyalty marketingco-branded programsproject managementcampaign managementKPI trackingcommunication plansmarketing toolkitscontractor engagementregional marketing strategies
Soft skills
organizational skillswritten communicationverbal communicationcollaborationrelationship managementstrategic thinkingproblem-solvingadaptabilityleadershiptraining and onboarding
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications
