ESA - Electronic Security Association

E-commerce Manager

ESA - Electronic Security Association

full-time

Posted on:

Origin:  • 🇺🇸 United States • Illinois

Visit company website
✨ AI Apply
Manual Apply

Salary

💰 $108,614 - $173,380 per year

Job Level

Mid-LevelSenior

Tech Stack

CloudMagento

About the role

  • Own and manage the marketing strategy for DTC, Amazon, and other e-tailers (e.g., Lowes.com, homedepot.com, Target.com, etc.) Develop and execute channel-specific marketing plans to drive awareness, traffic, and sales Collaborate with cross-functional teams (Sales, Product, Creative, Analytics) to align goals and execution Manage Amazon Advertising (Sponsored Products, DSP, etc.) and optimize campaigns for ROI Oversee A+ content, Brand Stores, and product detail pages to ensure brand consistency and conversion optimization Partner with e-tailers on co-op marketing, seasonal campaigns, and promotional calendars Lead promotional planning, homepage updates, and merchandising strategies for the DTC site Collaborate with CRM and performance marketing teams to drive customer acquisition and retention Analyze site performance and user behavior to inform UX and content improvements Monitor KPIs across all channels including traffic, conversion, AOV, ROI, and customer acquisition cost Provide regular performance reports and actionable insights to stakeholders Test and iterate on campaigns to continuously improve performance

Requirements

  • 5+ years of experience in digital marketing or eCommerce, preferably in a retail or CPG environment Experience managing Amazon and other e-retailer marketing programs, as well as working with DTC eCommerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud) Experience with digital advertising platforms (Amazon Ads, Google Ads, Meta, etc.) Experience using tools such as Google Analytics, Excel, and BI dashboards to extract insights, track performance metrics, and support data-driven marketing decisions Experience managing end-to-end projects, ensuring timely delivery and quality outcomes by coordinating cross-functional teams and engaging both internal and external stakeholders.