Senior Manager, Go-To-Market Strategy, Customer Insights
Equinix
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $171,000 - $280,000 per year
Job Level
About the role
- Serve as GTM lead for assigned products, solutions, or strategic initiatives
- Define target markets, customer journeys, sales motions, channel/partner strategy, and success metrics
- Collaborate with Product, Product Marketing, Sales, Customer Success, Finance, Operations, and regional teams
- Lead the annual strategic planning process in conjunction with key stakeholders
- Partner with Revenue Operations, Finance, and Marketing to define, track, and analyze GTM KPIs
- Monitor enterprise and hyperscale customer priorities and translate insights into value propositions
Requirements
- 8–12+ years in GTM strategy, growth strategy, product marketing, strategy/ops, or management consulting
- Demonstrated ability to derive insights via quantitative and qualitative analysis
- Strong experience turning customer and market insights into GTM plans
- Substantial GTM experience requiring leadership engagement
- Strong analytical skills: segmentation/ICP development, market sizing, competitive analysis
- Bachelor's Degree or equivalent in relevant field
Benefits
- Employee Assistance Program
- Insurance: Health, life, disability, and voluntary plans
- Retirement: 401(k) contributions
- Paid Time Off (PTO) and Paid Holidays
- Healthcare coverage and additional optional benefit plans in Canada
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
GTM strategygrowth strategyproduct marketingquantitative analysisqualitative analysissegmentationICP developmentmarket sizingcompetitive analysis
Soft Skills
leadershipcollaborationanalytical skillsstrategic planningcommunication