
Director, Primary Customer Research
Equinix
full-time
Posted on:
Location Type: Hybrid
Location: Redwood City • California • Texas • United States
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Salary
💰 $240,000 - $360,000 per year
Job Level
Tech Stack
About the role
- Lead the design and execution of primary research programs, including quantitative surveys, qualitative interviews, ethnographies, and concept testing
- Translate complex customer insights into clear, actionable recommendations that guide strategic decisions across product, marketing, and CX teams
- Oversee the research roadmap and manage partnerships with external research vendors and agencies
- Champion customer-centricity across the organization by embedding research insights into planning and go-to-market processes
- Manage and mentor a team of researchers, ensuring best practices in methodology, analysis, and stakeholder communication
- Work cross-functionally with analytics, data science, and UX research to integrate multiple data sources for a holistic view of the customer
- Present executive-level insights that inform C-suite priorities, market positioning, and innovation strategy
- Partner with Go-To-Market and engineering teams as a peer
Requirements
- Bachelor’s degree in Marketing, Business, Behavioral Science, or related field; advanced degree preferred
- 10+ years of experience in customer insights, market research, or related fields, with at least 5 years in a leadership capacity
- Proven success in designing and implementing large-scale primary research studies
- Expertise in both qualitative and quantitative methods and in synthesizing research into business impact
- Strong data storytelling and communication skills, including executive presentation experience
- Experience with tools such as Qualtrics, Medallia, SPSS, or similar research platforms
Benefits
- Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members.
- Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future.
- Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
primary researchquantitative surveysqualitative interviewsethnographiesconcept testingdata storytellingcustomer insightsmarket researchdata analysisresearch methodology
Soft Skills
leadershipcommunicationmentoringcross-functional collaborationcustomer-centricitystrategic decision-makingstakeholder communicationexecutive presentation