Continuously monitor enterprise and hyperscale customer needs around AI workloads, latency, security, and sustainability, and convert these insights into value propositions, ideal customer profiles (ICPs), and prioritized segments
Build and maintain an intelligence framework in collaboration with market and competitive intelligence functions to track disruptive technologies, competitor strategies, pricing models, partner ecosystems, and regulatory shifts; translate findings into concrete GTM plays, market entries, and commercial experiments
Lead GTM strategy for key products, solutions, and segments, defining target markets, customer journeys, sales motions, channel strategy, and success metrics
Partner with Revenue Operations, Finance, and Marketing to define and track GTM KPIs and run regular reviews to optimize GTM strategy and plays based on performance data
Champion continuous improvement by evaluating, testing and scaling new GTM models (e.g., new channel types, land-and-expand motions for AI workloads, vertical-specific plays) and sunsetting underperforming approaches
Collaborate closely with Product, Product Marketing, Sales, Customer Success, Corporate Development, Finance, and Operations to align roadmaps, launch plans, coverage models, and investments with GTM strategy
Serve as a primary strategic thought partner to senior leaders on AI infrastructure, cloud and interconnect networking, and data center economics, ensuring GTM decisions reflect market and customer realities
Support major launches and market expansions from strategy through execution, including segment definition, value propositions, pricing and packaging, channel strategy, and post-launch reviews
Support the creation of scalable GTM playbooks and sales enablement assets (segment narratives, competitive positioning, objection-handling, and play-by-play guides) to equip field and partner teams.

Requirements

15+ years in technology or digital infrastructure (data centers, cloud platforms, interconnect/fiber, edge, or related)
Bachelor’s degree required (Computer Science, Computer Engineering, or related discipline preferred); advanced degree or MBA a plus.
Deep familiarity with AI/ML compute trends, networking technologies, sustainability solutions (renewables, fuel cells), and regulatory domains such as data sovereignty and energy policy, and their impact on GTM strategies
Proven experience in GTM and/or growth strategy for data centers or digital infrastructure or technology, including industry/segment marketing, competitive intelligence, commercial optimization, GTM design, and launch leadership
Demonstrated success operating across at least two of North America, EMEA, and APAC, with comfort navigating differing regulatory regimes, customer requirements, and partner ecosystems
Advanced fluency in market modeling (capacity, demand, pricing), scenario planning, and financial and investment analysis, applied directly to commercialization and GTM trade-offs
Track record of turning market and customer insight into clear GTM strategies, measurable revenue outcomes, and scalable playbooks.

Benefits

Employee Assistance Program
You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members.
You and Equinix may contribute to a retirement plan to help you plan for your financial future.
You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge.
You may also enroll in Equinix-sponsored retirement or savings plans: Defined Contribution Pension Plan (DCPP), Group Retirement Savings Plan (RRSP) and Tax-Free Savings Plan (TSFA).

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

AI workloadsGTM strategymarket modelingfinancial analysiscommercial optimizationcompetitive intelligencedata center economicscloud platformsnetworking technologiessustainability solutions

Soft Skills

strategic thinkingcollaborationleadershipcommunicationanalytical skillsproblem-solvingcustomer focusadaptabilitycontinuous improvementcross-functional teamwork

Certifications

Bachelor's degreeadvanced degreeMBA