Equiniti

Senior Director of Marketing

Equiniti

full-time

Posted on:

Location Type: Hybrid

Location: New York City • Illinois • New York • United States

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Job Level

Senior

About the role

  • Partner with the CRO and Segment CEOs to define and own the global marketing vision, strategy, and multi-year roadmap aligned to company growth objectives
  • Translate business and revenue priorities into a cohesive marketing operating model that scales globally
  • Architect and execute a comprehensive brand strategy that sharpens EQ’s positioning and differentiates us in competitive, regulated markets
  • Elevate EQ’s presence through thought leadership, flagship campaigns, content, and events that reinforce credibility and trust
  • Build and scale a global demand generation engine that delivers predictable, measurable pipeline and revenue impact
  • Design integrated, full-funnel programs across digital, ABM, paid media, email, events, and partnerships
  • Partner closely with Sales, RevOps, and Product Marketing to align ICPs, messaging, targeting, and GTM execution
  • Build, lead, and develop a high-performing global marketing team with clear accountability and ownership
  • Establish performance metrics, attribution models, and reporting frameworks that connect marketing activity to revenue outcomes
  • Drive a culture of experimentation, learning, and continuous improvement grounded in data.

Requirements

  • Bachelor's degree in Marketing or a related field
  • 10+ years of senior marketing leadership experience, ideally in B2B, SaaS, fintech, or regulated industries
  • Proven track record of building and scaling demand generation and brand platforms that drive revenue
  • Deep understanding of full-funnel marketing, pipeline analytics, and attribution
  • Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
  • Strong cross-functional leadership skills with demonstrated success partnering with Sales and Revenue Operations
  • Experience leading global or multi-regional teams (North America and Europe preferred)
  • Builder’s mindset: comfortable with ambiguity, energized by creation, and motivated by impact.
Benefits
  • Flexible work options
  • Competitive compensation
  • Wellness benefits
  • People-first culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationbrand strategyfull-funnel marketingpipeline analyticsattribution modelsmarketing automationCRM platformsdata analysis
Soft Skills
cross-functional leadershipteam developmentaccountabilitycreativityadaptabilityimpact-driven mindset
Certifications
Bachelor's degree in Marketing