Equativ (formerly Smart)

Strategic Account Lead

Equativ (formerly Smart)

full-time

Posted on:

Location Type: Hybrid

Location: Los Angeles • California • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $120,000 - $128,000 per year

Job Level

Senior

About the role

  • Develop and execute strategic sales plans across a portfolio of brand-direct and Holdco accounts.
  • Build and strengthen relationships with senior stakeholders at Fortune 500 brands, holding companies, and their trading desks.
  • Identify and secure new business opportunities while maximizing growth within existing accounts.
  • Partner with clients to align Equativ’s solutions to in-house media buying strategies and agency programmatic needs.
  • Act as a trusted advisor — providing insights, recommendations, and consultative support to improve client outcomes.
  • Educate clients on Equativ’s platform, best practices, and how to maximize ROI.
  • Deliver regular updates, training, and product innovations to ensure clients stay ahead of industry trends.
  • Collaborate cross-functionally with internal teams (Product, Ops, Marketing, and Partnerships) to ensure strong execution and client satisfaction.
  • Meet and exceed quarterly revenue and growth targets.

Requirements

  • 4+ years in programmatic/ad tech sales, with a strong track record of revenue growth.
  • Experience engaging both brand-direct clients and holding companies, with the ability to navigate complex organizational structures.
  • Deep understanding of in-house media buying strategies and the agency trading desk ecosystem.
  • Strong communication, negotiation, and executive presentation skills.
  • Highly consultative mindset with the ability to uncover client needs and design tailored solutions.
  • Proven ability to prospect, close, and grow high-value accounts.
  • Comfortable working in a fast-paced, evolving environment and managing multiple priorities.
  • Analytical, solutions-driven, and adaptable to shifting business needs.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
programmatic salesad tech salesrevenue growthmedia buying strategiesconsultative salesprospectingclosingaccount managementclient needs analysistailored solutions
Soft Skills
communicationnegotiationexecutive presentationconsultative mindsetadaptabilityanalytical thinkingsolutions-drivenrelationship buildingcross-functional collaborationtime management