Traffic Manager
Equativ (formerly Smart)
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $60,000 - $65,000 per year
Job Level
About the role
- Configuration and optimization of advertising campaigns with diverse KPI across external DSPs.
- Collaborate with cross functional teams to ensure campaign success and client satisfaction by supporting, advising, and communicating challenges in need of attention.
- Develop and implement all aspects of campaigns from conception to tactical deployment, owning the campaign calendar and maintaining timelines for clients.
- Monitor the performance and measure the success of all campaigns while serving as a liaison for internal teams such as Sales, Product Development, Finance, and Engineering teams to ensure consistent and smooth delivery of all campaigns.
- Identify and resolve delivery blockers, such as bid density issues, creative rejection, or low win rates within the DSP environment.
- Proactively make UX/UI suggestions to enhance internal tools and platforms as well as improve platform usability for clients.
Requirements
- Bachelor's degree (Advertising, Marketing, or other business-related field)
- 1+ years of professional experience preferred
- Detail-oriented - exercise extreme attention to detail; is thorough, accurate, and organized.
- Strong communication skills - able to articulate thoughts and express effectively using oral, written, and non-verbal communication skills, as well as listening skills to gain understanding
- Ability to manage multiple priorities on tight deadlines while remaining effective and efficient
- Ability to work well autonomously and within a team
- Ability to think outside the box and problem solve in a fast-paced, creative environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign configurationcampaign optimizationKPI measurementUX/UI suggestionstactical deploymentperformance monitoringdelivery blockers resolutionbid density issuescreative rejectionwin rates
Soft Skills
detail-orientedstrong communication skillstime managementproblem solvingteam collaborationautonomyorganizational skillscreativitylistening skillseffective expression
Certifications
Bachelor's degree in AdvertisingBachelor's degree in MarketingBachelor's degree in business-related field