Account Executive
Equativ (formerly Smart)
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $160,000 - $180,000 per year
About the role
- Research and identify key agency and advertiser direct media buying account leads with high revenue growth potential.
- Build strong relationships with buyers through regular meetings, calls, provision of inventory reports and buying recommendations connected to strategic initiatives based on market and client research.
- Develop year-over-year account growth strategies for current clients and new business.
- Evangelize / grow awareness for Smart within the marketplace – connected to our ad inventory offer and reputation for overall excellence.
- Drive the entire sales funnel including lead generation, meetings, RFP, negotiating and closing.
- Liaise with our marketing and account management teams to build custom ad packages for our premium programmatic offerings.
- Develop an expert understanding of the programmatic marketplace.
- Provide management with essential business reporting, using appropriate tools such as our CRM, Salesforce.
Requirements
- 2+ years’ experience in digital media sales or a client-facing lead role, including time at a media company, mobile platform, SSP, DSP, agency trading unit or ad network.
- BS/BA Degree or equivalent work / military experience.
- Sales orientated, focused on identifying new business opportunities using knowledge and credibility to change customer behavior and increase revenue.
- Excellent communication skills, both written and verbal.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital media salesaccount growth strategieslead generationnegotiatingbusiness reporting
Soft Skills
relationship buildingcommunication skillssales orientationstrategic thinking
Certifications
BS/BA Degree